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Pureprofile successfully completes Cohort acquisition

8 November, 2016 

Posted at 5:08 am 

by Pureprofile 

Leading data, insights and programmatic media company, Pureprofile Limited (ASX PPL: or ‘the Company’), is pleased to announce that the Company has completed the 100 per cent acquisition of digital marketing and lead generation business, Cohort Holdings Australia Pty Ltd (Cohort), as announced to the ASX on 22 September 2016.

  • Completed 100% acquisition of digital media and lead generation company, Cohort
  • Provides strong foundation for continued domestic and international expansion in FY2017
  • Cohort delivers double digit revenue and EBITDA growth in Q1 FY2017 – in line with expectations

Leading data, insights and programmatic media company, Pureprofile Limited (ASX PPL: or ‘the Company’), is pleased to announce that the Company has completed the 100 per cent acquisition of digital marketing and lead generation business, Cohort Holdings Australia Pty Ltd (Cohort), as announced to the ASX on 22 September 2016.
Following the acquisition, Pureprofile can deliver one of the most comprehensive data, insights, lead generation and programmatic media solutions in Australia and offshore, with the combined business generating pro forma revenue of $55.8 million and operating EBITDA of $6.3 million in FY2016.
Under the terms of the acquisition, a payment of $15 million in cash and the issue of $3 million in Pureprofile shares at $0.45 per share has now been finalised, with a remaining conditional performance based earn-out component. The share price is the same price at which shares were offered under the recent institutional share placement and share purchase plan.
The Pureprofile Group now has over 650 clients and publisher relationships, a database of 3.5 million registered consumer profiles which is growing at approximately 150,000 each month, and over 230 staff across Australia, NZ, US, UK and Europe.
Management commentary

Pureprofile’s CEO, Paul Chan, said: “The completion of the highly complementary Cohort acquisition enhances both Pureprofile’s offering to publishers and clients, but also provides immediate earnings contribution to the consolidated business. Pureprofile is well positioned to achieve solid organic growth over FY2017, with a strengthening pipeline of campaign opportunities, publisher and agency relationships, and will continue its expansion plans in Australia and key international markets.”

For further information, please contact:

George Kopsiaftis

IR Department
george.kopsiaftis@irdepartment.com.au
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.

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