About us

We believe in a world where we connect consumers to more of what they want, and businesses to more of the people that matter

Our mission

To help people thrive in the new world

Our vision

Create a world where people know what’s important

Data and insights, powered by technology

Pureprofile profile architecture
Pureprofile is a data and insights business, underpinned by technology. We help brands and media owners identify, connect and engage with more of the people that matter, as part of a mutually beneficial relationship.
By capturing declared, first-party data and the formation of deep consumer profiles, businesses gain the ability to segment, target and engage with their audiences for the purpose of research, marketing and advertising.
In exchange, consumers receive value for their data, both as an immediate reward and through the delivery of preferred, more relevant content and personalised experiences.

Capture declared data & insights

Our deep, perpetual profiling helps businesses identify, engage and convert more of the consumers that matter

For marketers

Enable personalised, data-driven marketing with rich consumer insights. Achieve higher engagement and ROI.

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For researchers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences.

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For publishers

Understand your readers’ interests and intentions, to drive higher engagement and increase advertising yield.

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Our values

These values are central to our culture and help guide us together through transformation and growth. They make us who we are today

Discovery

We approach each day like we’re on a mission to discover life on Mars. We’re always learning, keeping an open mind, empowering creative thinking, and always innovating.

Ownership

We’re buck-stoppers – we take ownership of our responsibilities and our actions. We make sure we’re delivering to our highest standards; we do work we are proud of, and we genuinely care about our relationships with our stakeholders.

Trust

We start from a position of trust. Honesty, transparency and mutual respect are non-negotiables. We act with integrity and kindness and give others the benefit of the doubt.

Team

More Navy Seals, less Rambo! We collaborate as a team, we respect our stakeholders, we get in the trenches and we win together. And don’t forget we have fun together too!

Leadership

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Nic Jones

CEO & Managing Director
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Melinda Sheppard

Chief Financial Officer
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Loucas Gatzoulis

Chief Technology Officer
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Shai Ishaq

Head of Talent & Culture
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EJ Guren

Head of Marketing & Communications
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Luke O’Brien

EVP, Managing Director North America
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Ben Sharp

Head of Revenue and Operations, AUNZ
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Matt Chaplin

Managing Director, UK

Board of Directors

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Nic
Jones

CEO & Managing Director
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Andrew Edwards

Non-Executive Chairman
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Clifford Rosenberg

Non-Executive Director
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Sue
Klose

Non-Executive Director
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Marcelo
Ulvert

Non-Executive Director

Where you can find us

Pureprofile is an ASX listed company with offices located across the globe