A day in the life of video content

Findings from Australian Video Content Users – October 2017

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New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key take-aways include:

  • One in four Australians claim they constantly watch short-form video throughout the day
  • Mobile is how the majority view short-form video with 3 out of 4 Australians viewing this way.
  • Video plays a significant role in the consumer path to purchase
  • Over ever-evolving relationship with video continues to impact how brands are and should be communicating with customers.
  • Make every brand experience significant – make it easy to find your product/services with video and tell your story through this powerful medium

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