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Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so...

Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, auto play videos with sound, and large sticky ads that take over the bottom of the screen and...

In this article, we cover the AI-driven features within Google’s advertising platform that you could be using to automate and optimise your campaigns. AI is the latest trend in the media and advertising industry with most brands and marketers wanting to get in on the action. But the reality is that you may...

Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals come together to learn about the latest ad technology developments, hear from experts and look for those inspiring pieces of information that help them on...

In this article, we list the 5 Steps on How to Optimise your Digital Advertising Campaigns. Step 1 – Targeting Strategy To begin with, it is important to have your campaign set up with individual strategies for age, demographics, interests, behaviours, or any other target criteria you are using. This is so that...

News from our blog

  • During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights in...

  • The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational...

  • We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1...