• All
  • Blog
  • Feature
  • Media Center
  • UK

Originally published: Best in AU, 01 April 2019 If you’re the kind of person that likes to express your opinion, then why not find a way to get paid to do it? Did you know that there are plenty of online survey sites in Australia that pay you to share your feedback?...

In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming of graphic or violent content- whether or not it should be banned and who should be responsible for controlling such content. A resounding 53% of people...

Originally published: Dynamic Business, 27 March 2019 With millennials (currently people aged around 23-37) starting to fill up the majority of work spaces, there is a definite change of culture that is shifting the way businesses operate, work and think. A desire for flexibility, autonomy and social inclusion brings in a creative way...

Originally published: The Australian, 26 March 2019 More than half of Australians want digital platforms like Facebook to ban live streaming in the wake of the Christchurch shootings, a survey by market researcher Pureprofile suggests. The survey of more than 1000 Australians, conducted in the week from March 18, found 53 per...

In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members to garner consumer insights around what is a constantly evolving industry. The findings illustrate that the way people engage in different types of fitness activities...

News from our blog

  • During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights in...

  • The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational...

  • We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1...