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Originally published: 7news.com.au, 10 July 2019 Australia could be the first country to eradicate cervical cancer by 2035 if fewer women were embarrassed to get potentially life-saving screening. New research by the Australian Cervical Cancer Foundation released on Thursday found a third of women put off having a cervical screening because it's "awkward",...

"Declared data" is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future for people-based marketing and customer experience (CX)? Declared data is information that has been explicitly shared by a consumer in an informed and consenting way. It...

Originally published: 7news.com.au, 27 June 2019 Australian consumers loyal to their insurance, telco and energy providers are collectively paying $3.6 billion more than they need to every year. The staggering figure was revealed by the NSW insurance monitor, Professor Allan Fels, on Wednesday. Attrill said research conducted for comparethemarket.com.au by Pureprofile in June 2018...

Originally published: AdNews, 25 June 2019 One in five (21%) people who work in advertising, media and marketing have less than $250 in savings and three-quarters (75%) of those have no savings at all, according to research by AMP Bank. The research, based on a survey of 1,000 Australians by Pureprofile, also found that men...

Research is used in a multitude of different industries in a multitude of different ways. Sometimes it’s used to make informed business decisions, while in the PR and broader media industry, they’re used to gain an understanding of the people, the results of which are often newsworthy. When research produces such...

Originally published: Marketing mag, 06 June 2019 Advances in technology have raised many challenging issues around privacy, ethics and human rights, says Uwana Evers. It’s up to those in the industry to ensure a solid ethical framework for technology going forward. From self-driving cars that ‘choose’ whether to prioritise driver or pedestrian safety to...

Originally published: Dynamic Business, 05 June 2019 Today we are talking about investing. Specifically, what small-to-medium businesses are choosing to invest in to further expand their success. It can be a tricky thing to invest a big sum of money with confidence, however with the right expertise behind you a good investment can really...

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