Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to
When the Facebook-Cambridge Analytica scandal was first made public in 2018, Facebook’s market value dropped by 7% (that’s US$36 billion). The scandal, which centred around
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population
Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and
In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to
With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it
