How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here. How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...
Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...
Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid’s arrow....
13 February, 2019 Blog Insights
Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal...
11 February, 2019 Blog Feature Marketers Publishers Researchers
On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our nat...
23 January, 2019 Blog Insights