How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here. How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...
Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...
Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending – the giving and receiving of gifts is a prolific part of the Christ...
14 November, 2019 Blog Feature Insights
Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really m...
06 November, 2019 Blog Feature Insights Marketers Publishers Researchers
The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and...
31 October, 2019 Blog Feature Insights Marketers Publishers Researchers