How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here. How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...
Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...
Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and businesses must be able to meet the demands of the highest customer expectations in order to succeed...
30 May, 2019 Blog Feature Insights Marketers Publishers Researchers
During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights in...
16 May, 2019 Blog Insights
The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational...
02 May, 2019 Blog Researchers