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Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned people are about the way in which their personal data is used, and how much trust they actually have in the companies that they engage with. The results tell a revealing story Data...

Originally published on Which-50 Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according to Sharp. “If...

Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...

And they're off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on Flemington Racecourse. Pureprofile spoke to almost 600 people to find out how Australians plan to take part in this growing national event. SHARE THIS INFOGRAPHIC ON YOUR...

With the Spring Racing Carnival in full swing, Pureprofile spoke to a panel of people to find out exactly how Australian's are participating in the calendar of horse racing events that grip our nation every year. The results paint a picture of excitement, celebration and spending! SHARE THIS INFOGRAPHIC ON YOUR SITE <p><strong>Please...

We live in an age of consumer empowerment. Ordering a cab, renting a hotel room or creating a playlist of your favourite songs has never been faster or easier. Brands like Amazon, Spotify and Airbnb are intelligently using consumer data and disrupting their respective industries with consumer-led products and services. However,...

To successfully implement a declared data strategy there are some challenges to overcome, in this article we briefly tackle the major questions, but will expand on these areas in future articles and case studies. If you missed it, read our post on How declared data will save the publisher business. Creating the...

The digital publishing industry has been under increased strain over the last decade due to evolving consumer behavior and increased competition. Declared data can play a key role in solving some of the biggest challenges facing publishers today. Not only can it drive innovation in their advertising products and business...

For all the advancements in data and technology over recent years, brand tracking has remained relatively stagnant – the way we conduct brand tracking today is pretty similar to the way it was done 15 years ago. This is a huge waste, as technology can unlock incredible value without needing...

With Amazon’s new paid membership service (launched in Australia on 19 June, 2018), members receive a range of benefits that almost a quarter of Australians are excited about. Some of the perks include free 2-day shipping on all orders, along with access to video streaming service Prime Video, e-book service Prime...

New research from Pureprofile has uncovered consumer sentiment around the #DeleteFacebook movement which appears to be taking hold across the globe. The findings reveal that over a quarter of users have either deleted or changed their Facebook settings in response to the recent scandal (United Kingdom 29%, Australia 26%, New...

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