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For all the advancements in data and technology over recent years, brand tracking has remained relatively stagnant – the way we conduct brand tracking today is pretty similar to the way it was done 15 years ago. This is a huge waste, as technology can unlock incredible value without needing...

With Amazon’s new paid membership service (launched in Australia on 19 June, 2018), members receive a range of benefits that almost a quarter of Australians are excited about. Some of the perks include free 2-day shipping on all orders, along with access to video streaming service Prime Video, e-book service Prime...

New research from Pureprofile has uncovered consumer sentiment around the #DeleteFacebook movement which appears to be taking hold across the globe. The findings reveal that over a quarter of users have either deleted or changed their Facebook settings in response to the recent scandal (United Kingdom 29%, Australia 26%, New...

Mums across Australia should get their vases ready on Sunday, 13 May, as 27 percent of children have revealed that flowers are their top choice of gift for mum, according to a new Pureprofile survey. In contrast, the majority of mothers (34 percent) who responded to the survey said their number...

With the worldwide war on plastic pollution being brought to the fore through Earth Day on 22 April, Pureprofile conducted a nationally-representative survey to gage how Australians really feel about environmental issues. The results revealed a very different mindset between the younger and older generations, with younger citizens being much more “green-aware”: 93...

Pureprofile worked with AA Smartfuel in New Zealand to get a deeper understanding of their customers, and to bring their transactional segments to life by creating personas. AA Smartfuel is one of the largest loyalty programmes in New Zealand, with over 95% of household penetration so it’s not surprising that card...

Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities. Key findings from our study uncovered the most popular channels;...

Listen to Nic Jones on the IAB Simplify & Inspire podcast series where he talks about The Australian Consumer and Ad Blocking - following the recent Pureprofile and IAB Ad-Blocking report (wave 3). In this 15min podcast Nic discusses the ad blocking audience, reasons why they are blocking and the future of advertising, mobile...

A quarter of Brits (25 per cent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 888 U.K adults by global media and technology company Pureprofile. Almost another 18 per cent of Brits believe that gender equality has already been achieved....

More than a quarter of Americans (26 percent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 738 American adults by by global media and technology company Pureprofile. Another 22 percent of Americans believe that gender equality has already been achieved....

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