Brand Impact

Move beyond vanity metrics and gain a true understanding of your Brand Impact

Brand Impact

How effective is your marketing?


Brand Impact studies give rich insights into the metrics that matter, so you can optimise your ongoing media spend. Through Pureprofile’s proprietary panel of 250,000 consumers we can identify the uplift relevant to these key Brand Impact metrics:

  • Prompted awareness

  • Purchase intent

  • Ad recall

  • Brand advocacy

Key benefits


Understand the effectiveness of specific campaign elements


Reduce media wastage and make better budget decisions


Leverage rich insights to optimise your brand strategy

How it works

we build survey icon

1. Build a survey which has been designed specifically to measure brand impact

we generate pixel icon

2. Generate a pixel that is tagged to your ad

we create target group icon

3. Create a target group made up of the Pureprofile panel members that have been exposed to your ad

we survey those exposed icon

4. Survey those exposed panel members, as well as a corresponding control group that has not been exposed to the ad

We provide you icon

5. Results distributed via interactive dashboards

Why Pureprofile

Innovators in online research

As a pioneer in online research, Pureprofile provides access to hard-to-reach consumers and business decision-makers.

Industry-leading panel engagement

With an engaging personalised feed, our members easily answer questions on-the-go. Translating into market-leading response rates and genuinely engaged consumers.

Intent-based insights from real people

Our progressive consumer profiling is based on declared data from questions answered by real people.

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