Car insurance optimises

customer acquisition

Car icon darkteal

Challenge

The insurance industry is a largely saturated space with high competition. The main goals of the project were to:

  1. Generate quotes and completed applications
  2. $20 CPA target for quote requests
  3. $250 CPA target for completed applications

Solution

Digital strategy

The digital advertising strategy included a combination of contextual, demographic and competitor keyword targeting to identify the audiences that were most relevant.

Retargeting

Recency retargeting was used to re-engage users who had demonstrated the highest rates of purchase intent.

Campaign optimisation

Campaign elements were optimised by site, creative, ad unit, time-of-day and day-of-week to maximise ROI and achieve low CPA.

$198 per completed applications

Outcome

Achieved a CPA of $10 for quotes and $198 for completed applications