Cook Islands Tourism needed to understand which creative elements and channel mix contributed to brand awareness. They were also seeking to change consumer perception – from a resort-only travel destination to a place for more adventurous travelers to explore. Read the press release.
Built to reach psychographic-based consumer segments through targeted video, search and display ads delivered online and via social media networks.
By utilising ad serving technology, a deeper understanding of the customer journey could then be used to further optimise the media strategy.
A brand measurement study was conducted in order to measure the uplift in brand awareness and perception as a result of the campaign.
We were excited to trial a programmatic advertising campaign with Pureprofile in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.
KARLA EGGELTON, DIRECTOR OF SALES AND MARKETING, COOK ISLANDS