Adhering to social distancing directives to slow the spread of Coronavirus is now the norm for all of us. As we adjust to life indoors we’ve had to adopt new ways of staying in touch with our family and friends, as well keeping abreast of world events. We spoke to 500...

As we continue to adapt to a new way of living in response to the rapid spread of COVID-19, the way we shop for both essential and non-essential goods online is also shifting. We asked 498 Australian Pureprofile members about their changing online purchase habits, and this is what they said: We...

As the global population is facing an unprecedented health emergency, we’re all being asked to think carefully about the way we go about our normal daily activities. We spoke to 476 Australians on March 16, to find out about the measures they are taking to preserve their health and that of...

This article first appeared in the Feb-April 2020  – CX,UX & Research Design -  of the Australian Market and Social Research Society’s publication Research News. ...

Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending - the giving and receiving of gifts is a prolific part of the Christmas culture. Research conducted by...

Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed...

The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and an election called for December 12, 2019, the...

Recent news of the high-level exodus at Facebook’s Libra project has once again shone a light on the viability of the social networking giant’s planned digital currency. Libra partners including PayPal, Visa and Mastercard, Stripe, eBay and Booking Holdings have abandoned it. The LA Times reported that the partners became wary of the project...

When the Facebook-Cambridge Analytica scandal was first made public in 2018,  Facebook’s market value dropped by 7% (that's US$36 billion). The scandal, which centred around the illegal harvesting of 87 million Facebook profiles, represented the first time in history that technology giants were being called to task for the non-consensual...

There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and set out to understand how Millennials differ from other generations, challenging our preconceptions about...

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