Pureprofile data underpins new Australian research into the acceptance of vaccination and government mandates Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David Smith (University of Sydney), Dr Katie Attwell and Dr Uwana Evers...

Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact...

At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent...

Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ - and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be achieved?...

During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights into the political leanings of our sample, we compared the answers of individuals...

In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming of graphic or violent content- whether or not it should be banned and who should be responsible for controlling such content. A resounding 53% of people...

Discover how Australians will celebrate St Valentine's Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid's arrow. ...

On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day -  to which there is...

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