Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ - and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be achieved?...

During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights into the political leanings of our sample, we compared the answers of individuals...

In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming of graphic or violent content- whether or not it should be banned and who should be responsible for controlling such content. A resounding 53% of people...

Discover how Australians will celebrate St Valentine's Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid's arrow. ...

On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day -  to which there is...

‘Twas the night before Christmas, when all through the country not a creature was stirring - apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of questions and eagerly awaited the answers ...

This year, Black Friday is scheduled for November 23. It's set to become one of the busiest shopping periods this side of the Boxing Day sales for both consumers and retailers. Pureprofile spoke to almost 1000 people to find out just how much consumers are planning to spend, and which...

Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned people are about the way in which their personal data is used, and how much trust they actually have in the companies that they engage with. The results tell a revealing...

And they're off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on Flemington Racecourse. Pureprofile spoke to almost 600 people to find out how Australians plan to take part in this growing national event. SHARE THIS INFOGRAPHIC ON YOUR...

With the Spring Racing Carnival in full swing, Pureprofile spoke to a panel of people to find out exactly how Australian's are participating in the calendar of horse racing events that grip our nation every year. The results paint a picture of excitement, celebration and spending! SHARE THIS INFOGRAPHIC ON YOUR SITE <p><strong>Please...

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