With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this research...

Winter is drawing to a close, which means that Father’s Day in Australia and New Zealand is just around the corner! No matter how you plan to celebrate dad, make sure you let him know how much he, and his cheesy dad jokes, mean to you.  We asked 965 Pureprofile members...

Launch Housing, a well-established, not-for-profit organisation based in Melbourne, offers transformative housing initiatives to provide continual support and care for those experiencing homelessness. They are committed to better understanding and helping shape the public perception and attitudes towards homelessness.  Pureprofile recently partnered with Launch Housing and marketing science consultancy, Forethought, on...

Originally published: AdNews, 13 July 2020 Shares in ASX-listed martech Pureprofile surged after the appointment of Martin Filz as CEO. He joins from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was managing director and chief revenue officer. He replaces Nic Jones who resigned in August last year. Chairman Andrew Edwards took...

Over the past few months we've had to make some big changes to the way we go about our normal lives. From the way we work to the way we shop; from the way we care for our friends and family to how we get ourselves from A to B. ...

Julie Lee, Joanne Sneddon and Paul Gerrans joined forces at the Centre for Human and Cultural Values in The University of Western Australia to explore how Australians have been impacted by COVID-19. As part of an Australian Research Council Linkage grant with Pureprofile, they have been surveying the same respondents...

Australia’s tourism industry has endured a relentless start to 2020 in the wake of the bushfires and the Coronavirus pandemic. With domestic travel now on the cards, the desire to go on a holiday and support home-grown businesses is top of mind for many. We spoke to 575 Pureprofile members on...

In the current global climate, consumers have had to reconsider large retail purchases, like buying a car, and the ongoing costs of maintenance. However, there are certain extras that could help sweeten the deal. We asked 532 Pureprofile members on May 25 how they feel towards buying a car, and this...

Throughout the Coronavirus pandemic businesses have had to adapt not only to restrictions on how they can operate, but also to shifting consumer sentiment. We spoke to 523 Pureprofile members on May 11 about their changing habits and attitudes towards retail shopping, and these are the results: Want to see more...

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