On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day -  to which there is...

‘Twas the night before Christmas, when all through the country not a creature was stirring - apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of questions and eagerly awaited the answers ...

This year, Black Friday is scheduled for November 23. It's set to become one of the busiest shopping periods this side of the Boxing Day sales for both consumers and retailers. Pureprofile spoke to almost 1000 people to find out just how much consumers are planning to spend, and which...

Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned people are about the way in which their personal data is used, and how much trust they actually have in the companies that they engage with. The results tell a revealing...

And they're off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on Flemington Racecourse. Pureprofile spoke to almost 600 people to find out how Australians plan to take part in this growing national event. SHARE THIS INFOGRAPHIC ON YOUR...

With the Spring Racing Carnival in full swing, Pureprofile spoke to a panel of people to find out exactly how Australian's are participating in the calendar of horse racing events that grip our nation every year. The results paint a picture of excitement, celebration and spending! SHARE THIS INFOGRAPHIC ON YOUR SITE <p><strong>Please...

With Amazon’s new paid membership service (launched in Australia on 19 June, 2018), members receive a range of benefits that almost a quarter of Australians are excited about. Some of the perks include free 2-day shipping on all orders, along with access to video streaming service Prime Video, e-book service Prime...

New research from Pureprofile has uncovered consumer sentiment around the #DeleteFacebook movement which appears to be taking hold across the globe. The findings reveal that over a quarter of users have either deleted or changed their Facebook settings in response to the recent scandal (United Kingdom 29%, Australia 26%, New...

Mums across Australia should get their vases ready on Sunday, 13 May, as 27 percent of children have revealed that flowers are their top choice of gift for mum, according to a new Pureprofile survey. In contrast, the majority of mothers (34 percent) who responded to the survey said their number...

News from our blog