Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities. Key findings from our study uncovered the most popular channels;...

Listen to Nic Jones on the IAB Simplify & Inspire podcast series where he talks about The Australian Consumer and Ad Blocking - following the recent Pureprofile and IAB Ad-Blocking report (wave 3). In this 15min podcast Nic discusses the ad blocking audience, reasons why they are blocking and the future of advertising, mobile...

Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced, advertising today has become so...

Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, auto play videos with sound, and large sticky ads that take over the bottom of the screen and...

In this article, we cover the AI-driven features within Google’s advertising platform that you could be using to automate and optimise your campaigns. AI is the latest trend in the media and advertising industry with most brands and marketers wanting to get in on the action. But the reality is that you may...

News from our blog