How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here.  How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...

Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...

For all the advancements in data and technology over recent years, brand tracking has remained relatively stagnant – the way we conduct brand tracking today is pretty similar to the way it was done 15 years ago. This is a huge waste, as technology can unlock incredible value without needing...

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