Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ - and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be achieved?...

The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending. We...

We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1) Work and education activities, (2) family...

In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally...

Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven't already you can download the report ‘What do we value?’ to read the detailed findings....

In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members to garner consumer insights around what is a constantly evolving industry. The findings illustrate that the way people engage in different types of fitness activities...

The key to obtaining high-quality data lies in the design of the survey questionnaire.  There are many nuances to effective survey design - it is so much more than just choosing which questions to ask. There are many other important things to consider such as: the length of the survey,...

In this video series, Pureprofile’s resident Data Scientist, Dr Uwana Evers, talks about Data Science and the value it has for our members and clients. Dr. Evers delves into her predictions for big data in 2019 and shares a glimpse into The Values Project, and the pertinent findings from the...

With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it best when he said, “You don’t find customers for your products. You find products for your customers.” Here we discuss some practical approaches to deepening...

Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers...

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