In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally...

Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven't already you can download the report ‘What do we value?’ to read the detailed findings....

In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members to garner consumer insights around what is a constantly evolving industry. The findings illustrate that the way people engage in different types of fitness activities...

The key to obtaining high-quality data lies in the design of the survey questionnaire.  There are many nuances to effective survey design - it is so much more than just choosing which questions to ask. There are many other important things to consider such as: the length of the survey,...

In this video series, Pureprofile’s resident Data Scientist, Dr Uwana Evers, talks about Data Science and the value it has for our members and clients. Dr. Evers delves into her predictions for big data in 2019 and shares a glimpse into The Values Project, and the pertinent findings from the...

With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it best when he said, “You don’t find customers for your products. You find products for your customers.” Here we discuss some practical approaches to deepening...

Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers...

Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the top end...

Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a dangerous game...

How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here.  How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...

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