Client Success: University of Queensland
18 February, 2020
The University of Queensland aimed to investigate how values influence decision-making to learn how zoos and aquariums can tailor exhibits to captivate visitors.
The University of Queensland aimed to investigate how values influence decision-making to learn how zoos and aquariums can tailor exhibits to captivate visitors.
The Values Project has involved the development of a state-of-the-art interactive values-based website values change and value-related behaviour, and business insight into value-based marketing.
The research helped Sky News Australia understand and quantify their viewer habits and gain insight into key, decision-making audiences.
Auckland Arts Festival were looking to increase conversion rates among website visitors who had expressed interest in the 2019 festival.