Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.
Pureprofile applied a display prospecting strategy to generate impressions and unique reach. Upon identifying that private marketplace deals generated one of the most cost-effective CPA’s with scale, we pushed a higher percentage of impressions to the best performing site.
Pureprofile used Audience Insights to better understand the interests and behaviour of the people with a ‘good credit rating’, by tagging the audience that passed the credit check stage on Harmoney’s website.
As awareness was a key focus of the campaign, Pureprofile utilised video advertising and high-impact rich media ad units across premium publisher websites, sports, entertainment and lifestyle category websites.