Sky News Australia and its advertising sales representative MCN wanted to demonstrate the power of TV news in influencing business leaders. They also wanted to develop a strong understanding of Sky News’ viewer habits and to gain insight into key, decision-making audiences.
The Values Project, jointly funded by Pureprofile, The University of Western Australia, with support from other universities, and the Australian Government through the Australian Research Council [ARC Linkage Project: LP150100434], was launched in an effort to discover more about the links between individuals’ values and their everyday behaviour.
How can zoos and aquariums better tailor their exhibits to captivate visitors and encourage conservation behaviours in everyday life? This project aimed to investigate the influence of values or broad life goals on the ways in which people engage with and respond to a zoo or aquarium visit.
Auckland Arts Festival were looking to increase conversion rates among website visitors who had expressed interest in the 2019 festival. In order to achieve this they first needed to understand the following:
Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.
Pureprofile applied a display prospecting strategy to generate impressions and unique reach. Upon identifying that private marketplace deals generated one of the most cost-effective CPA’s with scale, we pushed a higher percentage of impressions to the best performing site.
Pureprofile used Audience Insights to better understand the interests and behaviour of the people with a ‘good credit rating’, by tagging the audience that passed the credit check stage on Harmoney’s website.