Originally published: Research News Live, 03 August 2022
MEDIA RELEASE: August 3 2022: The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile (ASX: PPL) has found that while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.
Convenience was named as the number one reason for purchasing online by 77% of respondents, while value for money was identified as the most compelling feature for online brand purchases by 84% of respondents. Fast shipping declined as a driver of purchases.
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