Originally published: Retail World Magazine, 10 April 2025
By Anna Meiler, Managing Director, APAC Data & Insights
With the cost of living crisis persisting, research shows that after years of rising prices and tightening purse strings, Australians are trusting less and expecting more. Although specticism is rising, 89 per cent of surveyed consumers say it’s not too late for organisations to win back trust.
With DeepSeek’s recent launch, AI continues to have an increasing impact on work and society, creating even more uncertainty. AI advancement makes trust even more critical, with older Australians more fearful about AI than younger demographics.
For brands, this volatility means consumers may be harder to win over and maintain because everyone is trying to find their feet amid all the changes. So how can brands win their trust?
Read the full article pages 56 – 57 >
