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How market research will ride the AI wave

Originally published: Mumbrella, 21 March 2024 With a bolder, brighter economy and rapid technological advancement, Martin Filz – CEO, Pureprofile anticipates three market research progressions we might see this year. While...

21 March, 2024

Customer Loyalty Whitepaper cover

Customer Loyalty Whitepaper

Consumer expectations have never been higher. Amidst cost-of-living pressures, consumers are demanding more from brands and retailers as they navigate a tough financial climate.

14 March, 2024

Scanning qr code for Loyalty Program

Loyalty program use on the rise

Originally published: Retail World, 07 March 2024 Almost all surveyed Australians (95%) are members of one or more loyalty programs, according to new research by Pureprofile and The Retail Doctor Group....

08 March, 2024

Pet car travel

Pet car travel safety worries in Australia

Originally published: Australian Dog Lover, 07 March 2024 New survey reveals concerning pet travel safety worries in Australia A new survey by Compare the Market AU has found some concerning trends in how...

08 March, 2024

Customer Loyalty Whitepaper

Uncover the evolution of retail rewards programs for Aussie consumers amidst cost-of-living pressures

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