JUNE – 2018

Ad Blocking in New Zealand

  • Initial NZ Ad Blocking Survey commissioned in April 2017 in
    partnership with IAB NZ and Pureprofile
  • Online survey conducted with a representative sample of n=950 New Zealanders aged 16+ through the Pureprofile panel.
  • Core Ad Blocking measures were repeated in April 2018 to assess change over 12 months
  • Study also conducted in Australia in partnership with IAB
    Australia and Pureprofile, across three waves in 2017-18.

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