RESEARCH REPORT – APRIL 2017

Pureprofile Insurance Report

Uncover the ownership and attitudes of Australians towards insurance types with a focus on Private Health Insurance.

This report covers:
  • Australians insurance coverage by type including Fully Comprehensive Car, Health, Home & Contents, Life and Income Protection.
  • The importance of different Insurance types and priorities across the different categories.
  • A spotlight on Private Health Insurance including:
    • Most popular private health insurance providers
    • Propensity to switch providers of health insurance and reasons why
    • The importance of comparison websites, advertising and word of mouth in the customer journey
    • Advertising channels and effectiveness amongst age groups
    • Barriers for not taking up Private Health Insurance
  • Key findings and opportunities for the Private Health Insurance market.

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