RESEARCH REPORT

Pureprofile Fitness Tracking Devices Study

Uncover Australians usage and attitudes towards smartphone and wearable devices.

This report covers:
  • Type and frequency of physical activity undertaken by Australians.
  • Awareness and usage of tracking devices via smartphone and wrist.
  • Insight into types of activities monitored by devices and how they vary by age and type of device.
  • Leading brands of tracking devices by awareness and usage for men and women.
  • Opportunities for advertisers and marketers in the fitness tracking industry.

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