Originally published: News.com.au, 7 December 2018 New research from Bunnings has found one-third of Australians would use their BBQ to cook all three meals if they could. The hardware giant says during the two weeks leading up to Christmas it sells more BBQs than any other time of the year. It conducts...
Pureprofile Limited (ASX: PPL or the Company) refers to the ASX announcement dated 4 October 2018 relating to the sale of its media trading business. The Company advises that the purchaser has elected to pay the deferred consideration of $400,000 in Pureprofile shares, by way of a selective share buy-back, subject...
Originally published: B&T, 31 October 2018 ASX-listed media and technology company Pureprofile has grown its revenue by 5.6 per cent to $12.9 million in the first quarter of the new financial year. The company revealed the growth in a trading update yesterday, which was primarily attributable to its data and insights and media...
Pureprofile Limited (ASX: PPL or the Company) is pleased to provide the following update for Q1 FY2019. Revenue Q1FY2019 revenue was $12.9m, up 5.6% on the prior quarter. The growth was primarily attributable to the Data & Insights and Media business units, which grew strongly on prior comparable period (29% and 19%...
Originally published: Financial Review, 30 October 2018 Pureprofile has reported increased revenues and continued profit improvements on the back of reduced costs in its first quarter trading statement to the ASX. The research and consumer data company reported its revenues for the three months of the financial year were $12.9m, up 5.6% on...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce that it has signed a binding agreement to sell its media trading business unit (Media Trading Business) to SM1 Global Pty Ltd (SM1 Global). The Media Trading Business formed part of Sparcmedia, which was acquired in 2015. Its principal activity...
Originally published: Financial Review, 4 October 2018 Public angst over technology and data-led corporate innovation and transformation programs has hit an all-time high as another high-profile privacy breach of 50 million Facebook users hit world headlines last week. As the Australian Information and Privacy Commission confirmed it was informally investigating the Facebook hacking breach,...
Pureprofile Limited (ASX: PPL) wishes to advise release to the market of its 2018 Annual Report along with an explanatory note, Corporate Governance Statement and Appendix 4G. Download below 2018 Annual Report Explanatory Note Corporate Governance Statement Appendix 4G - ENDS -...
Pureprofile Limited (ASX: PPL or the Company) announces its financial results for the financial year ended 30 June 2018. Revenue Total revenue for FY2018 was down by 2% compared to FY2017*. Second half performance was impacted by: Prioritising the cost restructuring program which has eliminated approximately $5m of annualised costs and resulted...
Global media and technology company Pureprofile (ASX: PPL) has partnered with Brontech, an award-winning blockchain data company. From Q3, 2018, Pureprofile members will be able to connect their Bron Rewards transactional data to their profile. This will allow research to be offered to members based on their purchase history and this data will be appended to...
Pureprofile Limited (ASX: PPL or the Company) provides an update to its unaudited FY2018 performance ahead of the release of its Appendix 4E and preliminary financial results. Key points include: Total revenue for FY2018 of $52.1m was down by 2% compared to FY2017*. The average Gross Margin for FY2018 was 47%, down from 48%...
Originally published: eMarketer, 23 July 2018 Data from the Pureprofile / We Are Social report has been featured in the eMarketer Global Influencer Report (July 2018). Uncover the impact that Influencers have on Australians: Excerpt: Close to 45% of respondents in Pureprofile’s survey, for instance, said they would consider buying a product recommended by...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce the appointment of Ms Sue Klose and Mr Marcelo Ulvert to its Board of Directors. Non-Executive Chairman, Andrew Edwards, said: “I am very pleased with the new appointments to the Board. Both Sue and Marcelo bring relevant industry experience and...
Originally published: 9Now, 3 July 2018 Watch interview with CEO Nic Jones on the Today Show about the rise of #DeleteFacebook. Watch video on 9Now >...
Dear Investor, Following the ASX announcement released on 26 June 2018, I wanted to provide an update on recent changes to my executive team: Mr Andrew Edwards – Non-Executive Chairman Commencing 1 July 2018, and as foreshadowed in the H1FY2018 Investor Presentation, Andrew will be returning to his previous role of Non-Executive...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce it has partnered with award-winning data company, Brontech Pty Ltd (Brontech). Brontech rewards consumers who share their transactional data through its consumer app. This data is used for studying the consumer market and developing market insights. To date, over $40 million worth of...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce it has been appointed by News Corp to help collect self-declared data from consumers for the NewsIQ offering in the United States, with the potential to expand to other markets. NewsIQ is News Corp’s new advertising solution in the United States, integrating its...
Dear Investor, I am pleased to update you on some of the positive outcomes we have achieved ahead of the financial year-end. Key points include: We have achieved our monthly operating cost base to deliver our FY2019 target of $20 million, a key goal we outlined in the H1FY2018 investor presentation; Improved gross...
Originally published: CourierMail, 25 June 2018 ONE in four Australians has either dumped Facebook or reclaimed some of the personal information they share with the social media giant, according to a new study, even though most users found it difficult to do. But there could be worse news for the multibillion-dollar company as...
Originally published: The Drum, 18 June 2018 A global social media movement encouraging people to scrap their Facebook accounts appears to be gaining traction with the results of new research showing that a quarter of members have deleted or changed their settings in response to recent scandals. The study, conducted by Pureprofile,...
Global media and technology company Pureprofile (ASX: PPL) has partnered with Brontech, an award-winning blockchain data company. From Q3, 2018, Pureprofile members will be able to connect their Bron Rewards transactional data to their profile. This will allow research to be offered to members based on their purchase history and...
My mother has always led a very organised existence. There was always food in the cupboard and on the table. Even when she was a single mother with no car, working full time before the days of child support and sole parents pension. Bills were paid on time, she had...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce the appointment of Mrs Melinda Sheppard as Chief Financial Officer of Pureprofile, effective 25 June 2018. Currently, Melinda is Senior Commercial Finance Manager at News Corp Australia, partnering with the CEO of The Australian newspaper and its senior management team...
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. geoTribes is a unique classification system that rivals traditional geodemographic approaches, by grouping consumers into fifteen 'tribes' based on their life stage and socio-economic status. Clients are then able to better understand...
Pureprofile (ASX: PPL or the Company) wishes to advise the lodgment of Form 605 (ceasing to be a substantial holder) with the ASX. - ENDS -...
Pureprofile (ASX: PPL or the Company) wishes to advise the lodgement of an Appendix 3B and accompanying Cleansing Notice with the ASX. - ENDS -...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce the appointment of Mr Kohei Katagiri as Company Secretary, effective today. Mr Katagiri is an admitted solicitor and holds a Bachelor of Arts (Psychology) / Bachelor of Laws from Macquarie University, and a Graduate Diploma in Taxation and a Master...
Young Australians are happy for their personal data to be available to companies, as long as it is on their own terms and they get something out of it, new research has revealed. Originally published: News.com.au, 30 April 2018 A Pureprofile survey revealed 27 per cent of Australians have considered closing their Facebook...
AUSTRALIANS still don’t know just how much of their lives are being tracked, recorded, and used by the world’s biggest technology companies, social media experts warned yesterday, but the Facebook data scandal has been a “wake-up call” for them to ask more questions. Originally published: Daily Telegraph, 20 April 2018 The warning came...
Dear Investor, I am pleased to update you on the positive progress being made in the turnaround of Pureprofile’s operations and financial performance that was outlined in the H1FY2018 Investor Presentation. Key points include: We have now identified the final round of cost savings to reduce the annualised operating cost base to...
Pureprofile Limited (ASX: PPL or the Company) advises, pursuant to Listing Rule 3.10A, that 15,555,556 fully paid-up ordinary shares will be released from voluntary escrow on 6 May 2018. - ENDS -...
Cook Islands programmatic campaign study shows 20% online ad recall, 3% increase in Australians wanting to visit the Islands Originally published: Campaign Brief, 17 August 2017 Sparcmedia ran a month long programmatic advertising campaign in April 2017 and included video, search and display ads across web and social targeting Australians and New Zealanders...
Originally published: B&T, 12 April 2018 The recent Facebook data breach scandal — which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the US Presidency — has...
The recent Facebook data breach scandal -- which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the U.S. Presidency -- has placed a global spotlight on...
Pureprofile Limited (ASX: PPL or the Company) is pleased to announce it has partnered with mobile-first investment platform Acorns. The partnership will give Acorns’ 240,000 users the opportunity to become Pureprofile members and monetise the power of their personal profiles. From today, Pureprofile’s Australian users will be able to redeem their...
Acorn’s 240,000 users can top-up funds by monetising their personal profiles Mobile-first investment platform Acorns has united with global media and technology company Pureprofile for an innovative partnership that will give Acorns’ 240,000 users the opportunity to become Pureprofile members and monetise the power of their personal profiles. From today, Pureprofile’s Australian users...
Pureprofile Limited (ASX: PPL or the Company) is pleased to advise that it has settled all outstanding matters with the vendors of the Cohort business. Under the terms of settlement, the Company has paid to the Cohort vendors a full and final sum of $1 million for the remaining Cohort earn out consideration. In...
Pureprofile Response to OCP Requisition. Key points The requisition to call a general meeting of members has been made by a party currently in dispute with Pureprofile over the earn-out of the Cohort business. The motivations and timing of the requisition do not appear to be in the interests of all...
A quarter of Australians (25 per cent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 1,000 adults by by global media and technology company Pureprofile. Almost another quarter (24 per cent) of Australians believe that gender equality in the lucky...
Julie Bishop is the most inspirational Australian woman, according to a nationally representative study by global media and technology company Pureprofile, where 1,000 adults were each asked to name who in the public eye was their biggest female inspiration. Julie Bishop sits fourth position overall – behind America’s Oprah Winfrey in first...
Pureprofile Limited (Pureprofile or the Company) announces its financial results for the six months to December 31, 2017. The first half of FY18 was a challenging and transformational period for Pureprofile. Since the acquisition of Cohort in November 2016, the management team has been working hard to integrate the business and realise the...
Originally published: B&T 8 February 2018 Out-of-home media player APN Outdoor has announced it has teamed up with global media, data and insights company Pureprofile to launch a research service. IRIS Powered by Pureprofile will offer clients and advertisers access to one of the biggest online consumer panels in the country for measures...
Pureprofile Limited (ASX: PPL or the Company) wishes to announce the following key changes to its executive team: Mr Paul Chan has resigned from the Company as Chief Innovations Officer and from the Board as Managing Director, effective today, 5 February 2018. Mr Chan founded Pureprofile in 2000, with a vision to...
Data and programmatic player Pureprofile has announced it will extend its 10-year relationship with customer experience and market research provider Confirmit. Originally published: B&T, 22 January 2018 Pureprofile will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions. The ASX-listed company uses the Confirmit Horizons platform on US,...
Pureprofile Limited (ASX: PPL or the Company) wishes to announce that effective from today, 3 January 2018, Grant Thornton Audit Pty Ltd (Grant Thornton) has been appointed as auditor for the Company. This appointment follows the outcome of an audit tender process undertaken by the Directors. In accordance with this process...
Retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas, according to research by global data and insights company Pureprofile. The top desired gift (aside from money) that women would like to receive is a gift card (34...
Data and insights company Pureprofile has announced the appointment of digital media expert Nic Jones as its new CEO. Originally published: B&T, 7 December 2017 Jones, who is currently chairman of Advertising Week APAC’s advisory council, boasts an impressive career spanning over 30 years. His previous roles include managing director of Yahoo! Australia & New Zealand; managing director of news...
Pureprofile Ltd (ASX: PPL or the Company) is pleased to announce the appointment of Mr Nic Jones as Chief Executive Officer of Pureprofile, effective 1 December 2017. Mr Jones will replace current CEO, Mr Paul Chan, who will focus on the Company’s product suite in his new role as Chief Innovations Officer. It is...
Pureprofile Ltd (ASX: PPL or the Company) is pleased to advise that it has entered into a binding agreement for a A$10 million secured loan facility with a global funds manager (Lender) and will enter into a separate debtor financing facility under an arrangement approved by the Lender (collectively, the...
FY2017 was a transformational year for Pureprofile and this is detailed in the Annual Report released today. To support our continued growth and expand our local and international businesses, we invested over $5m in developing our software and platforms during FY2017. These differentiate Pureprofile in the market and our investment is being validated...
Destination's pilot brand awareness campaign results in double-digital online advertising recall and helps built out audience insights Originally published: Campaign Brief, 21 August 2017 Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and...
Pureprofile Limited (ASX: PPL or the Company) wishes to advise the Further Shares and Earn Out Consideration payable to the vendors of the Cohort acquisition, following the conclusion of the Earn Out Period on 30 June 2017. The Company confirms the following: PPL will issue 8,888,889 shares to the vendors at a share price...
Pureprofile (ASX:PPL) is excited to announce it has signed an expanded two year agreement with News Corp. The agreement supports the expansion of News Connect across News Corp’s global digital properties. Pureprofile signs a new two year agreement with News Corp Partnership expanded to include News Corp’s global digital properties ...
Pureprofile (ASX:PPL, or “the Company”) is pleased to release its final Appendix 4C and June Quarterly Activity Report. The Company is reporting another record quarter of revenue in Q4 of $16.2m and continued growth across each of its business units over the previous corresponding period (PcP). Highlights Q4 revenue of $16.2m...
Amazon can expect a generally warm reception from Australians when it launches locally later this year according to new research by global data and insights company Pureprofile. While almost 50% of Australians overall remain unsure about whether they will use Amazon Australia, 60% of those aged 18-24 years are already sold on...
Pureprofile Limited (ASX:PPL or the "Company") is pleased to provide a market update – new role for CEO, Paul Chan; completion of Cohort transition; FY17 trading update. Following consultation with the Board of Pureprofile, Mr Paul Chan, the founder and current CEO of Pureprofile, has decided to move to a new...
Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership agreement with AA Smartfuel, New Zealand's largest fuel rewards programme and one of New Zealand’s largest, most engaged loyalty programs with partnerships including major fuel retailers such as BP and Caltex. AA Smartfuel’s cardholder base of 2.3 million...
Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme. Originally published: StopPress, 30 June 2017 The loyalty fuel reward programme’s cardholder base of 2.3 million New Zealanders will...
Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership with global research business Branded Research Inc. (Branded). The partnership will allow Pureprofile to upgrade the Branded panel of 1.7 million consumer research profiles in the US, UK, and Canada. The significant increase in the number of...
Pureprofile Limited (ASX: PPL, or “the Company”), a leader in user-generated consumer profiling, is pleased to announce it has signed a partnership with Branded Research Inc. (Branded). Strengthens Pureprofile’s enterprise offering across US and UK within programmatic media, digital publishing, and market research. Provides Pureprofile instant access to 1.7m consumer...
Pureprofile Limited (ASX: PPL or the “Company”) wishes to advise changes to its finance team and Board of Directors to support the Company’s next phase of growth and the operational integration of digital marketing business Cohort, following completion of the earn-out period at the end of June 2017. As part of...
The echo chamber in the media, marketing and advertising industry is causing adland to underestimate the power of television and place a disproportionate weight on the importance of social media platforms in the lives of ‘everyday’ Australians, ThinkTV’s first AdNation study says. Originally published: Mumbrella, 8 June 2017 ThinkTV commissioned marketing academic...
One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute. Originally published: Mumbrella, 7 June 2017 3.9 million of these users are turning to more personal and one-on-one communications platforms such...
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time. Originally published: StopPress, 22 May...
Pureprofile (ASX: PPL, or the “Company”) is pleased to release its March Quarterly Activity Report and Appendix 4C. The Company is pleased to report record revenues for the quarter following the acquisition of Cohort in Q2 and 32% growth across the Data and Insights and Programmatic Media business units over...
Insights-fuelled advertising company, Sparcmedia, has unveiled the results of its programmatic advertising campaign with The Core Agency, on behalf of Cook Islands Tourism (CIT), aimed to increase awareness and change brand perception of the Islands among Australians and New Zealanders. Brand awareness for the Cook Islands had increased by one per cent, brand recall...
A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance. Originally published: eMarketer, 14 April 2017 New research confirms Australians are among the world’s most eager adopters of fitness-focused wearable devices. The growing proportion of Australians...
A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance. Originally published: Finder.com.au, 11 April 2017 New research reveals that Australians are more concerned with insuring their vehicles than protecting their personal health, well-being and finances. Pureprofile...
Press Release, Sydney, 05 April 2017: A 2017 national study by Pureprofile has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers. In findings that have implications for the national healthcare system, the data suggests marketing efforts of private health insurers only contribute to...
Pureprofile Limited (ASX: PPL) is pleased to report strong financial results for the six months to December 31, 2016. Highlights of the H1 FY17: Revenue[1] up 58.3% to $21.9m Operating EBITDA up 69.6% to $1.7m Integration of Cohort proceeding well and earnings accretive Board strengthened with new Executive Chairman and Non...
Pureprofile Ltd (ASX: PPL) is pleased to advise of record revenue growth and strong operating cash flow in the December quarter. Record revenue[1] of $9.9m up 27% over Q2/16[2] Positive Operating cash flow quarter of $1.4m – fourth consecutive quarter of positive operating cash flow (up 2.8x from $0.5m in...
January 25, 2017, Sydney A Pureprofile survey of 1,000+ Australians over the New Year holiday period for Running Heroes shows running is the main fitness activity of 9 per cent of respondents, following walking (53 per cent) and gym/workout sessions (17 per cent). Runners are the most likely users of phone apps...
January 23, 2017, Sydney New research in Australia shows that fitness tracking devices are not just for young healthy people undertaking strenuous physical activities. The Pureprofile (ASX: PPL) survey of more than 1,000 Australians over the New Year holiday period shows baby boomers and seniors are emerging as a major market for...
Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month. The Productivity Commission’s draft report Data Availability & Use has recommended Australian consumers...
Leading Provider Data, Insights, Programmatic and Lead Generation solutions Named among Fastest Growing Technology Companies in Australia Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, today announced it has been named as one of Australia’s fastest growing technology companies in the 2016 Deloitte Technology...
Leading Provider Data, Insights, Programmatic and Lead Generation solutions Named among Fastest Growing Technology Companies in Australia Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, today announced it has been named as one of Australia’s fastest growing technology companies in the 2016 Deloitte Technology...
Leading data, insights and programmatic media company, Pureprofile Limited (ASX PPL: or ‘the Company’), is pleased to announce that the Company has completed the 100 per cent acquisition of digital marketing and lead generation business, Cohort Holdings Australia Pty Ltd (Cohort), as announced to the ASX on 22 September 2016. ...
Pureprofile Limited (ASX: PPL or the Company) has strengthened its board of directors with leading international business figures, in line with the $18 million acquisition of Cohort Holdings Australia (Cohort). PPL has appointed CEO and Co-Founder of Unlockd, Matthew Berriman, as a non-executive director, while current Non-Executive Chairman, Andrew Edwards will...
Pureprofile Limited (ASX: PPL) (“Pureprofile” “PPL” “the Company”) is pleased to report a strong start to FY2017 with revenue for the first quarter expected to exceed $8 million. Key Highlights: Record quarterly revenue of $8.1 million (31% growth over Q1 FY2016). Driven by strong performances in: Data & Insights -...
Leading data insights and programmatic media company Pureprofile Limited (Pureprofile), has acquired 100% ownership of Cohort Holdings Australia Pty Ltd (Cohort), a leading digital marketing group that provides lead generation solutions in Australia, the UK and the US. Originally published: B&T, 29 SEP 2016 This significant transaction will result in Pureprofile emerging as a...
Pureprofile Limited (ASX: PPL) (“Pureprofile”, “PPL” or “the Company”) is pleased to announce it has entered into a binding agreement to acquire 100% ownership of Cohort, a leading digital marketing group that provides lead generation solutions in Australia, the UK and the US (“Proposed Acquisition”). Key Highlights: Binding agreement signed to...
Pureprofile today announced that it will acquire 100% ownership of Cohort Holdings Australia Pty Ltd. Creates a leading Australian-owned business that can deliver one of the most comprehensive data insights, programmatic media and lead generation offerings in Australia and internationally Strengthens Pureprofile’s current data insights and programmatic media offering Accelerates rollout...
Pureprofile Limited (ASX: PPL) (“Pureprofile” “PPL” “the Company”) is pleased to report a strong start to FY2017 with revenue for the first quarter expected to exceed $8 million. Key Highlights: Strong start to FY2017 with Q1 revenue expected to grow to over $8m - continued revenue growth for the remainder of...
Leading research and insights company meets rigorous international standards for quality management systems Pureprofile (ASX: PPL) the leading provider of online research solutions announced today that it has earned ISO certification after an extensive audit of the company’s internal operations. This quality management certification covers the design, development, maintenance and implementation...
Australia’s leading data and insights provider has set its sights on New Zealand, launching a new research panel in partnership with fuel rewards program AA Smartfuel. The Pureprofile New Zealand panel is built from the AA Smartfuel’s 2.1m cardholders – which covers more than half the NZ population over the age...
The Board of Pureprofile Ltd is pleased to announce it has appointed Andrew Edwards as Non-Executive Chairman, effective 1 April 2016. Mr Edwards currently serves as Non-Executive Director and interim Chairman following the passing of Fred Swaab. Having relocated back to Australia, Mr Edwards was most recently the Chairman and CEO of internationally-renowned advertising...
Few start-ups are lucky enough to be mentored by someone who truly embodies innovation and entrepreneurial spirit. Which is why when Pureprofile CEO Paul Chan and our late Chairman, Fred Swaab, had a meeting of minds almost two decades ago, it was a collaboration that shaped our whole business. Paul first...
Pureprofile Ltd (ASX:PPL) on track to exceed full year revenue forecasts with 62% organic growth in first half year. 1H FY2016 revenue of $14.9 million – up 62% on previous corresponding period 1H FY2016 operating EBITDA of $1.0 million – a 251% increase Sparc Media integrated and performing well under...
Pureprofile Limited (ASX: PPL) helps Millmaine grow programmatic media revenue by 152%1 – new exclusive three-year partnership agreement signed. Highlights: Pureprofile’s Sparcmedia extends partnership with Millmaine for three years Validates Sparcmedia’s strong programmatic offering Programmatic Media business unit, including Sparcmedia, contributed 35% of Pureprofile’s 1H FY17 revenue and grew 36.9% over...
Acquisition rapidly scales Pureprofile’s data capture capabilities to create millions of targetable digital consumer profiles Pureprofile is pleased to announce it has acquired the Australia and New Zealand assets of Effective Measure International – a significant move that will offer enhanced consumer targeting and insights solutions to major brands and publishers. Effective...
Purprofile Ltd, Australia’s leading profile marketing and insights company, has entered into a commercial agreement with consumer reviews publisher ProductReview.com.au Pty Limited. The revenue-sharing agreement provides Pureprofile with access to ProductReview.com.au’s large and growing source of user data, spanning more than 4 million monthly visitors and more than 9 million monthly pageviews. Since...
Pureprofile today released its FY15 financial results. To download the results presentation, please click here. -ENDS- ...
Pureprofile Limited shows strong FY15 results, outperforming the prospectus forecasts. Highlights: Pro forma1 FY15 revenues of $21.7m exceed Prospectus forecast by $1.1m Gross profit margin outperformed Prospectus forecasts at 50% vs. 47% forecast Integration of Sparc Media on track to realise significant synergies Agreement signed with ProductReview.com, opening up new profiling...
Online profile marketing and insights technology company Pureprofile is acquiring programmatic advertising company Sparc Media as part of its move to list on the ASX. The acquisition will accelerate Pureprofile’s knowledge and product offering in the programmatic advertising and insights space. Sparc Media is due to be acquired just prior to the...
New study compiled by Pureprofile commissioned by Focal Attractions reveals popularity of Australian personalities. Kyle Sandilands has been dethroned as Australia’s most disliked public figure, in the 2015 Encore Score survey gauging the popularity of Australia’s personalities. The most hated person in the public domain is disgraced television personality Rolf Harris. While...
Pureprofile survey reveals the impact of Netflix launching in Australia. Almost one in three (31.3 per cent) of Foxtel subscribers are thinking about ditching the service for alternative services such as Netflix, new research (1) suggests. The survey by consumer insights specialists Pureprofile reveals 6% of existing Foxtel subscribers say they plan...
Pureprofile survey shows 70% of Australians believe wearable technology has improved their fitness. SYDNEY: A new survey1 has found the vast majority (70%) of Australian adults who own activity trackers say their fitness has improved as a direct result. The research conducted by consumer insights specialist Pureprofile shows 81% of people who...
Contrary to popular opinion, Pureprofile’s latest survey reveals that the much-hyped Apple Watch will be a surprise hit on Aussie shores. SYDNEY: Ahead of the expected Apple Watch launch on Tuesday, consumer insights specialist Pureprofile (1) has conducted a national survey to gauge purchasing intention and interest. The survey found only 4.2 per...
When job marketplace Airtasker set out to quantify the trend of Australians favouring flexible freelance work, they commissioned the team at Pureprofile to conduct the January 2015 Future of Work Research Monitor survey. As the job market continues to shift around the success of the sharing economy, more and more Australians...