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B&T: Over 27% Of Aussies Considering Quitting Facebook

Originally published: B&T, 12 April 2018 The recent Facebook data breach scandal — which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the...

B&T : Pureprofile Extends Confirmit Relationship

Data and programmatic player Pureprofile has announced it will extend its 10-year relationship with customer experience and market research provider Confirmit.   Originally published: B&T, 22 January 2018 Pureprofile will continue to use the Confirmit Horizons...

Dynamic Business : Lets Talk Technology Trends

Blockchain, cryptocurrencies and e-wallets. Wearables such as Google Glass and fitness trackers. Sharing economy platforms. ConstructionTech. Machine learning and artificial intelligence. Bots, smart home devices and self-driving cars. Virtual and augmented reality....

Scoop: Poll – More than 60 percent oppose Maori wards

More than 60 percent of voters and ratepayers in the Western Bay of Plenty, Manawatu, and Palmerston North disagree with a proposal by their councils to set up Maori wards, a poll commissioned by equality group Hobson’s Pledge revealed today. Originally...

Infographic: Best gifts Australia

New research from Pureprofile shows the best gifts Australians have ever received.  Gifts related to family, friends and love top the list at 14% (things like babies, time with friends or loved ones etc), followed by electronics and cash (both at 9%). Following that,...

Infographic: Best gifts New Zealand

New research from Pureprofile shows the best gifts New Zealanders have ever received.  Gifts related to family, friends and love top the list at 24% (things like time with family and frinds, new babies, etc), followed by electronics (10%) and cash (9%). Following...

The Area News : Its time to clean up around the home and feel better

Did you do a spring clean-out this year, and really struggled to throw some things out, even though you know you won’t use them?   Originally published: The Area News, 8 December 2017 This behaviour now has a name – FOTO, or the Fear of Throwing Out. According to...

B&T : Vevo’s Nic Jones Joins Pureprofile As CEO

Data and insights company Pureprofile has announced the appointment of digital media expert Nic Jones as its new CEO.    Originally published: B&T, 7 December 2017 Jones, who is currently chairman of Advertising Week APAC’s advisory council, boasts an impressive...

Infographic: New Zealand Christmas Holiday Insights 2017

New Pureprofile research shows that 92 per cent of New Zealanders are planning to celebrate Christmas with the younger generation being more inclined to get festive (97% of 18-24 year olds versus 87% of 50-59 year olds). Our new research, based on a nationally...

Infographic: Australia Christmas Holiday Insights 2017

Australian retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas. Our new research, based on a nationally representative sample of 3,574 adults, found that only 11 per cent of...

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