The Pureprofile platform
Drive the customer intelligence and insights you need.
Pureprofile platform features:
- Best-in-class profiling capability
- Deep audience segmentation and grouping tools
- Progressive profiling of audience/customers
- Advanced audience engagement capabilities
- Intuitive campaign management through self-service capability
- Built-in templates and library for easy, immediate use
- Advanced data collection tools and management
- Dashboards for data analysis, reporting and insights
- Secure & Reliable
- Fully optimized for any device
- 24/7 global support for self-service platform
- Expert account management and support team
1. Audience profiling
Your profiled audience – The creation of a vast, profiled pool of your audience that can be tapped into. Empowers stakeholders across the organisation to make better, faster decisions at lower cost. Provides a strategic advantage over competitors.
Look-a-like modelling – By combining the known profiles with anonymous page view behavioural data (implicit), a publisher can work with their data science team to utilise propensity modelling techniques to impute targetable profiles on unknown audiences without having asked them a single question.
2. Build groups and segment audience
Progressive Profiling – Never ask the same question twice. With progressive profiling build a comprehensive view of your audience.
Deep audience segmentation – Segment your profiles by any attribute including attitudes, feelings, wants and needs or use Simplified Group targeting for content, advertising and research campaigns.
Group personalisation – Create and name groups, adding descriptions and images to give context and meaning.
Reporting and Insights – Deep insights on specific segment behaviour and attitudes.
3. Engage audience and customers
Engage target audience – In meaningful engagements that are relevant – deliver the right message to the right person at the right time.
Publisher engagement tools – Including panel portal, widgets and reward redemption portal to capture audience data and keep readers retention.
Build and run campaigns – To target audience including research surveys and programmatic advertising.
Optimised – Across mobile to increase audience engagement across devices
4. Target and run campaigns
Intuitive campaign management – Through self-service capability.
Fully optimised – Run seamless and intuitive surveys across all devices. View dashboards and access insights on the go.
Campaign Library – Built-in templates and library for easy, immediate use.
Surveys – Simple and complex survey capability including polls.
Detailed Campaign Settings – Control the campaign spend, targeting, frequency, invitational messaging, quotas in a user-first interface.
Custom Table Importing – Add any external data table to create dynamic dashboards and cross-tab any business or external data.
Programmatic advertising – Through our company Sparc Media.
Advanced data collection tools and management – Self-service or through our expert account management team.
5. Reporting, Analysis and Insights
Dashboards – Visualise all campaigns and segment data through your branded Dashboard.
Real-time engagement metrics – Understand audience size, engagement levels and profiles to gain ongoing quality insights.
Integration of 3rd party data – import existing 3rd party data through internal API’s or import directly into dashboards .
Reports – See audience and group metrics for deep insight on audience and groups.
Insights – See results and actionable insights from surveys to inform all departments.
Other expert features
To gain access to these, please contact us below.
Ad Effectiveness & Brand Impact studies
Understand how awareness, consideration, consumer attitudes, key messages and purchase intent are affected by: ad formats, creative, devices and frequency.
Expert account management & global client support
Our local and expert account management professionals provide as-needed and proactive support by phone, email and in-person meetings.
For more information, please enter your details.
Copyright © 2018. Pureprofile Pty Ltd. Patented and Patent Pending.