Pureprofile for publishers

Achieve higher margins, maximise yield and create bespoke advertising solutions

Create first-party declared data at scale

Understand your audience interests and intentions, to drive higher engagement and increase advertising yield

Identify

Get to know your audience with self-declared psychographic and intent data.

Target

Enrich your existing audience segments through perpetual profiling.

Connect

Sync declared data to your DMP to create first-party data assets.

Measure

Real-time dashboards provide actionable insights.

Find out about our declared data solutions for publishers

Explore our range of publisher solutions

Question Connect

Our native micro-survey widget allows publishers to enrich user profiles and build deeper audience segments with declared data.

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PureYield

Combine rich Pureprofile audience data with real-time bid data to identify high yielding audiences.

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Create first-party data at scale with the guide to declared data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.
Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Question Connect is used by News Corp. Read more

News from the blog

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

  • Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a......

News from the blog

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

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