Pureprofile for publishers

Achieve higher margins, maximise yield and create bespoke advertising solutions

Create first-party declared data at scale

Understand your audience interests and intentions, to drive higher engagement and increase advertising yield

Identify

Get to know your audience with self-declared psychographic and intent data.

Target

Enrich your existing audience segments through perpetual profiling.

Connect

Sync declared data to your DMP to create first-party data assets.

Measure

Real-time dashboards provide actionable insights.

Find out about our declared data solutions for publishers

Explore our range of publisher solutions

Question Connect

Our native micro-survey widget allows publishers to enrich user profiles and build deeper audience segments with declared data.

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PureYield

Combine rich Pureprofile audience data with real-time bid data to identify high yielding audiences.

Get in touch

Create first-party data at scale with the guide to declared data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.
Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Question Connect is used by News Corp. Read more

News from the blog

  • To successfully implement a declared data strategy there are some challenges to overcome, in this article we briefly tackle the major questions, but will expand on these areas in future articles and case studies. If you missed it, read our post on How declared data will save the publisher business. Creating......

  • The digital publishing industry has been under increased strain over the last decade due to evolving consumer behavior and increased competition. Declared data can play a key role in solving some of the biggest challenges facing publishers today. Not only can it drive innovation in their advertising products and business......

News from the blog

  • To successfully implement a declared data strategy there are some challenges to overcome, in this article we briefly tackle the major questions, but will expand on these areas in future articles and case studies. If you missed it, read our post on How declared data will save the publisher business. Creating......

  • The digital publishing industry has been under increased strain over the last decade due to evolving consumer behavior and increased competition. Declared data can play a key role in solving some of the biggest challenges facing publishers today. Not only can it drive innovation in their advertising products and business......

Get in touch

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