Pureprofile for publishers

Achieve higher margins, maximise yield and create bespoke advertising solutions

Create first-party declared data at scale

Understand your audience interests and intentions, to drive higher engagement and increase advertising yield

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Identify

Get to know your audience with self-declared psychographic and intent data.

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Target

Enrich your existing audience segments through perpetual profiling.

Connect

Sync declared data to your DMP to create first-party data assets.

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Measure

Real-time dashboards provide actionable insights.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Explore our range of publisher solutions

Question Connect

Our native micro-survey widget allows publishers to enrich user profiles and build deeper audience segments with declared data.

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Customer Insights Platform

Put customers at the centre of your business. Centralise your data, engage your digital community, and action crucial insights in real-time.

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Create first-party data at scale with the guide to declared data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.
Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Question Connect is used by News Corp. Read more

News from the blog

  • There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and set out to understand how Millennials differ from other generations, challenging our preconceptions about......

  • Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact......

  • At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data. ...

News from the blog

  • There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and set out to understand how Millennials differ from other generations, challenging our preconceptions about......

  • Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact......

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