Pureprofile for publishers

Achieve higher margins, maximise yield and create bespoke advertising solutions

Create first-party declared data at scale

Understand your audience interests and intentions, to drive higher engagement and increase advertising yield

Identify

Get to know your audience with self-declared psychographic and intent data.

Target

Enrich your existing audience segments through perpetual profiling.

Connect

Sync declared data to your DMP to create first-party data assets.

Measure

Real-time dashboards provide actionable insights.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Explore our range of publisher solutions

Question Connect

Our native micro-survey widget allows publishers to enrich user profiles and build deeper audience segments with declared data.

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Customer Insights Platform

Put customers at the centre of your business. Centralise your data, engage your digital community, and action crucial insights in real-time.

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Create first-party data at scale with the guide to declared data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.
Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Question Connect is used by News Corp. Read more

News from the blog

  • In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses who have undergone customer-centric digital transformations to provide the best possible......

  • With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it best when he said, “You don’t find customers for your products. You find products for your customers.” Here we discuss some practical approaches to deepening......

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

News from the blog

  • In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses who have undergone customer-centric digital transformations to provide the best possible......

  • With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it best when he said, “You don’t find customers for your products. You find products for your customers.” Here we discuss some practical approaches to deepening......

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