Originally published: Research News Live, 27 February 2023
MEDIA RELEASE: February 23 2023: Global data and insights company, Pureprofile Limited (ASX: PPL) today announced the newest iteration of their unique-in-market SaaS solution. Audience Intelligence: Top 1,000 brands is a data platform that showcases the verified, transactional data of Australia’s top 1,000 consumer brands. The platform is a powerful tool for businesses looking to gain insight into industry market share, understand how they stack up against their competition and track consumer spending trends – all from anonymised raw data.
Comprising transactional data that amounts to over $6 billion dollars in spend via more than 115 million transactions a year and sourced from financial institutions, businesses will be able to understand when, where and how often people are spending within a range of industries.
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