Question Connect

Pureprofile’s native Q&A widget allows you to enrich your user profiles and build deeper audience segments

Declared Data Question Connect Widget

Create declared data at scale

Invite readers to answer questions via a native Q&A widget as they browse your site.

Enrich your DMP 

Target audience segments and sync answers back to enrich your Data Management Platform (DMP).

Achieve higher yields

Create bespoke products for media targeting and personalization.

How it works

Publishers can now create rich audience segments with declared data, which is personal information willingly shared by individuals

Declared Data Question Connect How it Works Diagram
Declared data how it works mobile
Declared data how it works mobile

Enrich your DMP with valuable declared data using our native widget

Self-service Q&A platform

Create audience questions through our industry-leading platform and launch to your media properties in real-time.

Native widgets

Customize the widget to match your brand and create a seamless experience for your audience.

Audience profiles

Go beyond behavioral data to create your own demographic, psychographic, attitudinal & purchase intent data.

Custom DMP integration

Fuse declared Q&A data with your DMP or data lake to create deeper segments.

Increase advertising revenue

Win more briefs with validated audience information, and create premium advertising products with unique segments.

Strengthen reader engagement

Enhance your content with statistics, audience polls, and personalized curation.

Question Connect is used by News Corp. Read more.

Create first-party data at scale with the Guide to Declared Data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.

 

Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Learn more about declared data

  • Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......

  • The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and an election called for December 12, 2019, the......

  • When the Facebook-Cambridge Analytica scandal was first made public in 2018,  Facebook’s market value dropped by 7% (that’s US$36 billion). The scandal, which centred around the illegal harvesting of 87 million Facebook profiles, represented the first time in history that technology giants were being called to task for the non-consensual......

Learn more about declared data

  • Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......

  • The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and an election called for December 12, 2019, the......

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