Question Connect

Pureprofile’s native Q&A widget allows you to enrich your user profiles and build deeper audience segments

Create declared data at scale

Invite readers to answer questions via a native Q&A widget as they browse your site.

Enrich your DMP 

Target audience segments and sync answers back to enrich your Data Management Platform (DMP).

Achieve higher yields

Create bespoke products for media targeting and personalization.

How it works

Publishers can now create rich audience segments with declared data, which is personal information willingly shared by individuals

Enrich your DMP with valuable declared data using our native widget

Self-service Q&A platform

Create audience questions through our industry-leading platform and launch to your media properties in real-time.

Native widgets

Customize the widget to match your brand and create a seamless experience for your audience.

Audience profiles

Go beyond behavioral data to create your own demographic, psychographic, attitudinal & purchase intent data.

Custom DMP integration

Fuse declared Q&A data with your DMP or data lake to create deeper segments.

Increase advertising revenue

Win more briefs with validated audience information, and create premium advertising products with unique segments.

Strengthen reader engagement

Enhance your content with statistics, audience polls, and personalized curation.

Question Connect is used by News Corp. Read more.

Create first-party data at scale with the Guide to Declared Data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.

 

Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Learn more about declared data

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

  • Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a......

Learn more about declared data

  • Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves......

  • Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the......

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