Question Connect

Pureprofile’s native Q&A widget allows you to enrich your user profiles and build deeper audience segments

Declared Data Question Connect Widget

Create declared data at scale

Invite readers to answer questions via a native Q&A widget as they browse your site.

Enrich your DMP 

Target audience segments and sync answers back to enrich your Data Management Platform (DMP).

Achieve higher yields

Create bespoke products for media targeting and personalization.

How it works

Publishers can now create rich audience segments with declared data, which is personal information willingly shared by individuals

Declared Data Question Connect How it Works Diagram
Declared data how it works mobile
Declared data how it works mobile

Enrich your DMP with valuable declared data using our native widget

Self-service Q&A platform

Create audience questions through our industry-leading platform and launch to your media properties in real-time.

Native widgets

Customize the widget to match your brand and create a seamless experience for your audience.

Audience profiles

Go beyond behavioral data to create your own demographic, psychographic, attitudinal & purchase intent data.

Custom DMP integration

Fuse declared Q&A data with your DMP or data lake to create deeper segments.

Increase advertising revenue

Win more briefs with validated audience information, and create premium advertising products with unique segments.

Strengthen reader engagement

Enhance your content with statistics, audience polls, and personalized curation.

Question Connect is used by News Corp. Read more.

Create first-party data at scale with the Guide to Declared Data

We’ve integrated the worlds of data driven insights and media so that brands can better understand, engage and acquire new customers.

 

Ask out about your declared data solutions that enables brands to create a holistic profile of their audience overlaid with self provided intentional data.

Learn more about declared data

  • Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact......

  • At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data. ...

  • Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be......

Learn more about declared data

  • Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact......

  • At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data. ...

Get in touch

For more information, please enter your details