Reports & Whitepapers

Ad Blocking in New Zealand

June 2018

  • Online survey conducted with a representative sample of n=950 New Zealanders aged 16+ through the Pureprofile panel.

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2018 Digital Advertising Trend Report

March 2018

Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities.

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Day in the life of video content

October 2017

New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key take-aways include:

  • One in four Australians claim they constantly watch short-form video throughout the day

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Fitness Tracking Devices Study

January 2017

This report covers:

  • Type and frequency of physical activity undertaken by Australians.
  • Awareness and usage of tracking devices via smartphone and wrist.

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Upgrading your Consumer Insights Program for the Digital World

November 2017

This whitepaper provides marketing and consumer insights teams with strategies to upgrade their current programs to accommodate the needs of our complex digital world. These strategies are directly modelled on what some of the world’s leading brands are doing to deliver quality data and insights that drive business ROI.

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Fresh Focus Report 2017

April 2017

This report covers:

  • A ‘day in the life’ of a smartphone – when NZ users are most active.
  • Purchase activity on smartphones by age, nationality and product/service breakdown.
  • Key industries where smartphones are playing a role in purchase activity.

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Pureprofile Insurance Report

April 2017

This report covers:

  • Australians insurance coverage by type including Fully Comprehensive Car, Health, Home & Contents, Life and Income Protection.
  • The importance of different Insurance types and priorities across the different categories.

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