Media consumption in Australia
June 2019
The aim of this study was to understand the behaviours, habits and motivations around the way Australians consume media. The findings offer key learnings that can be optimised for your marketing strategy using a data-driven approach.
9 ways to better your business with consumer insights
June 2019
This 9-part guide illustrates how and why marketers and CX executives should generate real consumer insights and recognise how integral they are to the success of an impactful customer experience strategy.
Australian Fitness Report
March 2019
The aim of this study was to understand the behaviours, habits and motivations around the way Australians exercise. The results explored in this report show that it is an intricate web of perceptions and preferences that shape the way Australians approach everyday fitness.
The Values Project report
March 2019
Values are motivational goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally think that what is important to us, should be important to everyone else.
Ad Blocking in New Zealand
June 2018
This IAB report in partnership with Pureprofile looks at the reasons why New Zealanders are using ad blockers and the actions that would influence people to stop using ad blockers.
2018 Digital Advertising Trend Report
March 2018
Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising Trends and unveil how marketers are using digital advertising.
A Day in the life of video content
October 2017
FreshFocus and Pureprofile teamed up to uncover how Australian’s consume video content. Find out how video is shaping how brands engage with consumers.
Fitness Tracking Devices Study
January 2017
Pureprofile in partnership with Running Heroes undertook this study to uncover Australian usage and attitudes towards smartphone and wearable devices.
Upgrading your Consumer Insights Program for the Digital World
November 2017
This whitepaper provides marketing and consumer insights teams with strategies to upgrade their current programs to accommodate the needs of a complex digital world.
Pureprofile Insurance Report
April 2017
Pureprofile looks at the ownership and attitudes of Australians towards different insurance types with a focus on Private Health Insurance.