Reports & Whitepapers
Ad Blocking in New Zealand
June 2018
- Online survey conducted with a representative sample of n=950 New Zealanders aged 16+ through the Pureprofile panel.
2018 Digital Advertising Trend Report
Pureprofile and the Australian Marketing Institute undertook this study to unpack current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities.
Day in the life of video content
New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key take-aways include:
- One in four Australians claim they constantly watch short-form video throughout the day
Fitness Tracking Devices Study
This report covers:
- Type and frequency of physical activity undertaken by Australians.
- Awareness and usage of tracking devices via smartphone and wrist.
Upgrading your Consumer Insights Program for the Digital World
This whitepaper provides marketing and consumer insights teams with strategies to upgrade their current programs to accommodate the needs of our complex digital world. These strategies are directly modelled on what some of the world’s leading brands are doing to deliver quality data and insights that drive business ROI.
Fresh Focus Report 2017
This report covers:
- A ‘day in the life’ of a smartphone – when NZ users are most active.
- Purchase activity on smartphones by age, nationality and product/service breakdown.
- Key industries where smartphones are playing a role in purchase activity.
Pureprofile Insurance Report
This report covers:
- Australians insurance coverage by type including Fully Comprehensive Car, Health, Home & Contents, Life and Income Protection.
- The importance of different Insurance types and priorities across the different categories.
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