Pureprofile for researchers

Get more out of your research data with deep profiling and richer insights

Understand more of your customers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences

identify icon grey

Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Enrich your survey data and generate deeper insights by overlaying behavioural, purchase intent and values-based data.

engage icon

Engage

Leverage insights to target your most valuable customers with relevant media and advertising.

measure icon grey

Measure

Real-time dashboards provide results and actionable insights to fuel future campaigns.

Ask about our News Connect panel. Built from a subset of News Corp Australia’s 7 million-strong digital monthly audience, it’s the simplest, fastest way to increase samples

Explore our range of research solutions

Consumer and business panel

Access hard to reach people with trusted audience profiling. Pureprofile offers cost-effective quality samples for researchers to generate valuable insights.

Brand tracking

We offer year-round tracking solutions for the digital age, helping you keep your finger on the pulse of your brand.

Scripting and hosting

With a team of experienced in-house programmers and a mobile-first approach, we deliver innovative survey designs across a number of different platforms.

Data processing

Offering open end coding, reporting, data visualisation and weighting, we can deliver data in a format that suits your needs and requirements.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Pureprofile Global Panel Book 2019

Gain deeper audience insights

We’ve spent the past 17+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.
We’ve reimagined our panel book the same way we’ve reimagined our respondent experience, so you can make the most informed decision when it comes to your fieldwork partner.

Researchers we work with

News from the blog

  • Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......

  • The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and an election called for December 12, 2019, the......

  • When the Facebook-Cambridge Analytica scandal was first made public in 2018,  Facebook’s market value dropped by 7% (that’s US$36 billion). The scandal, which centred around the illegal harvesting of 87 million Facebook profiles, represented the first time in history that technology giants were being called to task for the non-consensual......

News from the blog

  • Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......

  • The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and an election called for December 12, 2019, the......

Get in touch

For more information, please enter your details