Pureprofile for researchers

Get more out of your research data with deep profiling and richer insights

Understand more of your customers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences

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Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.


Enrich your survey data and generate deeper insights by overlaying behavioural, purchase intent and values-based data.

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Leverage insights to target your most valuable customers with relevant media and advertising.

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Real-time dashboards provide results and actionable insights to fuel future campaigns.

Ask about our News Connect panel. Built from a subset of News Corp Australia’s 7 million-strong digital monthly audience, it’s the simplest, fastest way to increase samples

Explore our range of research solutions

Consumer and business panel

Access hard to reach people with trusted audience profiling. Pureprofile offers cost-effective quality samples for researchers to generate valuable insights.

Brand tracking

We offer year-round tracking solutions for the digital age, helping you keep your finger on the pulse of your brand.

Scripting and hosting

With a team of experienced in-house programmers and a mobile-first approach, we deliver innovative survey designs across a number of different platforms.

Data processing

Offering open end coding, reporting, data visualisation and weighting, we can deliver data in a format that suits your needs and requirements.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Pureprofile Global Panel Book 2019

Gain deeper audience insights

We’ve spent the past 17+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.
We’ve reimagined our panel book the same way we’ve reimagined our respondent experience, so you can make the most informed decision when it comes to your fieldwork partner.

Researchers we work with

News from the blog

  • There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and set out to understand how Millennials differ from other generations, challenging our preconceptions about......

  • Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact......

  • At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data. ...

News from the blog

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