Pureprofile for Researchers



Understand audience attitudes and preferences. Access hard-to-reach customer segments to gain deeper insights about them.

We’ve reimagined the respondent experience to meet the expectations of digital-age consumers.

That’s why we have the most responsive, deeply profiled panel in the world. Find out more.

Quality data

Through perpetual profiling.
Quality Controls FAQs

Audience reach

Access hard-to-reach
people and groups.

Expert team

To assist with surveys
and reporting.


Uncover data
and insights.

Our services

Research Panel

Find the consumers you want to target. Speak to real people quickly and easily.

Project Management

Our team cares as much about your project as you do.

Survey Programming

Work with the best scripting team in the world.

Data Processing

Receive your data file in a timely manner and in the format of your choice.

The benefits of our unique approach


Perpetual profiling

By answering questions to build a rich profile over time, our members are pre-profiled. You can target specific groups immediately for cost-effective samples & better data quality. See Pureprofile overview of profile >

Access hard-to-reach people

The Pureprofile panel is active, varied and reliable. We’ve created an experience that means our members happily invest time creating a rich picture of themselves. View panel book >

Uncover data & insights

Through research surveys generate data and insights from your exact target audience and use it to drive strategic business decisions.



World-class surveys

We provide beautiful survey design and expert survey programming. Use templates or build custom-branded surveys from scratch using our intuitive survey builder. Available as a self-service option or through an account manager. Submit a brief >


We’ve invested heavily in our technology and are mobile first. Choose which devices you want your survey scripted for and we’ll take care of the rest. 


With our custom-built technology, you can get a live read on how your quotas are filling out, chat with your Project Manager and export raw data and cross tabs. This can all be done on mobile or tablet via the Pureprofile app.


We love dashboards! You can choose to have all your data delivered to you beautifully at the end of your project. Alternatively, you can receive live reporting and insight generation while your project is in progress via our self-service dashboards.

Clients we work with

“Over the past few years we’ve been working very closely with Pureprofile to leverage their technology to deliver reliable research solutions. Allowing us to develop more efficient surveys with connected insights, ultimately providing more engaging surveys for respondents and deeper insights for our clients. We truly appreciate the service and effort they put into the relationship and consider them a valued partner.”

Gina Lagos, Head of Quantitative Research

Need a broader sample?


Ask about our News Connect panel, built from a subset of News Corp Australia’s 7 million-strong digital monthly audience. It’s the simplest, easiest way to increase samples, fast.

For more information, please enter your details.