Pureprofile for researchers

Get more out of your research data with deep profiling and richer insights

Understand more of your customers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences

Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Enrich your survey data and generate deeper insights by overlaying behavioural, purchase intent and values-based data.

Engage

Leverage insights to target your most valuable customers with relevant media and advertising.

Measure

Real-time dashboards provide results and actionable insights to fuel future campaigns.

Ask about our News Connect panel. Built from a subset of News Corp Australia’s 7 million-strong digital monthly audience, it’s the simplest, fastest way to increase samples

Explore our range of research solutions

Consumer and business panel

Access hard to reach people with trusted audience profiling. Pureprofile offers cost-effective quality samples for researchers to generate valuable insights.

Brand tracking

We offer year-round tracking solutions for the digital age, helping you keep your finger on the pulse of your brand.

Scripting and hosting

With a team of experienced in-house programmers and a mobile-first approach, we deliver innovative survey designs across a number of different platforms.

Data processing

Offering open end coding, reporting, data visualisation and weighting, we can deliver data in a format that suits your needs and requirements.

Gain deeper audience insights

We’ve spent the past 17+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.
We’ve reimagined our panel book the same way we’ve reimagined our respondent experience, so you can make the most informed decision when it comes to your fieldwork partner.

Researchers we work with

News from the blog

  • In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we......

  • Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven’t already you can download the report ‘What do we value?’ to read the detailed findings....

  • In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members to garner consumer insights around what is a constantly evolving industry. The findings illustrate that the way people engage in different types of fitness activities......

News from the blog

  • In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we......

  • Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven’t already you can download the report ‘What do we value?’ to read the detailed findings....

Get in touch

For more information, please enter your details