Pureprofile for researchers

Get more out of your research data with deep profiling and richer insights

Understand more of your customers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences

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Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Enrich your survey data and generate deeper insights by overlaying behavioural, purchase intent and values-based data.

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Engage

Leverage insights to target your most valuable customers with relevant media and advertising.

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Measure

Real-time dashboards provide results and actionable insights to fuel future campaigns.

Ask about our News Connect panel. Built from a subset of News Corp Australia’s 7 million-strong digital monthly audience, it’s the simplest, fastest way to increase samples

Explore our range of research solutions

Consumer and business panel

Access hard to reach people with trusted audience profiling. Pureprofile offers cost-effective quality samples for researchers to generate valuable insights.

Brand tracking

We offer year-round tracking solutions for the digital age, helping you keep your finger on the pulse of your brand.

Scripting and hosting

With a team of experienced in-house programmers and a mobile-first approach, we deliver innovative survey designs across a number of different platforms.

Data processing

Offering open end coding, reporting, data visualisation and weighting, we can deliver data in a format that suits your needs and requirements.

Put customers at the centre of everything you do
Learn about our suite of consumer insights solutions
Proprietary technology to transform your business strategy

Pureprofile Global Panel Book 2020

Gain deeper audience insights

We’ve spent the past 17+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.
We’ve reimagined our panel book the same way we’ve reimagined our respondent experience, so you can make the most informed decision when it comes to your fieldwork partner.

Researchers we work with

News from the blog

  • With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this......

  • Julie Lee, Joanne Sneddon and Paul Gerrans joined forces at the Centre for Human and Cultural Values in The University of Western Australia to explore how Australians have been impacted by COVID-19. As part of an Australian Research Council Linkage grant with Pureprofile, they have been surveying the same respondents......

  • Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really matters. The data sources are endless and are typically collected and stored in siloed......

News from the blog

  • With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this......

  • Julie Lee, Joanne Sneddon and Paul Gerrans joined forces at the Centre for Human and Cultural Values in The University of Western Australia to explore how Australians have been impacted by COVID-19. As part of an Australian Research Council Linkage grant with Pureprofile, they have been surveying the same respondents......

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