Pureprofile for researchers

Get more out of your research data with deep profiling and richer insights

Understand more of your customers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences

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Identify

Get to know more of your customers with deep, perpetual profiling and self-declared data and insights.

Connect

Enrich your survey data and generate deeper insights by overlaying behavioural, purchase intent and values-based data.

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Engage

Leverage insights to target your most valuable customers with relevant media and advertising.

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Measure

Real-time dashboards provide results and actionable insights to fuel future campaigns.

Ask about our News Connect panel. Built from a subset of News Corp Australia’s 7 million-strong digital monthly audience, it’s the simplest, fastest way to increase samples

Explore our range of research solutions

Consumer and business panel

Access hard to reach people with trusted audience profiling. Pureprofile offers cost-effective quality samples for researchers to generate valuable insights.

Brand tracking

We offer year-round tracking solutions for the digital age, helping you keep your finger on the pulse of your brand.

Scripting and hosting

With a team of experienced in-house programmers and a mobile-first approach, we deliver innovative survey designs across a number of different platforms.

Data processing

Offering open end coding, reporting, data visualisation and weighting, we can deliver data in a format that suits your needs and requirements.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Pureprofile Global Panel Book 2019

Gain deeper audience insights

We’ve spent the past 17+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.
We’ve reimagined our panel book the same way we’ve reimagined our respondent experience, so you can make the most informed decision when it comes to your fieldwork partner.

Researchers we work with

News from the blog

  • Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be......

  • The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending. We report on value-expressive spending behaviour. We compare people who give relatively high priority to a value (i.e., top 25%) with people who give relatively low priority to the same value (i.e., bottom 25%). ...

  • We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1) Work and education activities, (2) family and social activities, (3) Personal leisure activities, and (4) Personal needs. The aim of this analysis was to see if people with different value priorities allocated their time differently. The findings highlight distinct patterns of time use that are clearly consistent with the motivational compatibilities and conflicts between values, as depicted in the values circle. ...

News from the blog

  • Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be......

  • The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending. We report on value-expressive spending behaviour. We compare people who give relatively high priority to a value (i.e., top 25%) with people who give relatively low priority to the same value (i.e., bottom 25%). ...

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