Originally published: Eco Voice, 25 July 2024
New research by Who Gives A Crap, has revealed almost two-in-three (64%) Aussies are feeling as though their creativity has been stunted due to the chaos of the world.
To help those feeling creatively constipated, the eco-friendly toilet paper brand is encouraging Aussies to use little everyday moments to get their creative juices flowing.
The current state of the world had the largest impact on Gen Z’s creativity, with more than four-in-five (81%) of those surveyed noting they experienced a decline in their creativity. This is compared to Millennials (76.6%), Gen X (59.5%), and Boomers (48.6%), who also felt a decrease in their creativity.
The survey was conducted by Pureprofile for an omnibus survey between 5 and 14 July 2024 and commissioned by Who Gives A Crap. A sample size of 1,000 Australians, aged 18+ years. The full research is available on request.
