Robust, tangible research can only be based on the thoughts, behaviours and opinions of real people. For more than 20 years, we have been growing and nurturing the Pureprofile panel, ensuring high-quality, authentic answers are at the core of every project.
The best thing about Pureprofile is the flexibility and opportunity to earn a little something almost every day just by giving my opinion. I honestly enjoy doing the surveys and being greeted by such a wide variety of topics, it really keeps me interested and motivated.
Amanda Foxwell,
Pureprofile panel member, Australia
The best thing about Pureprofile is the flexibility and opportunity to earn a little something almost every day just by giving my opinion. I honestly enjoy doing the surveys and being greeted by such a wide variety of topics, it really keeps me interested and motivated.
Amanda Foxwell, Pureprofile panel member, Australia
When a respondent completes the activity in under a third of the estimated survey time.
Panellists using the same browser are not permitted to take a survey more than once.
We define technical parameters to identify fraudulent survey responses - such as geo-location or whether an anonymous proxy or a satellite provider is in use.
Our Captcha system prevents any automated/robotic submissions.
This flags if an invalid or unacceptable answer is provided in an open-ended response.
If the answer to a survey question doesn’t match the answer we have previously recorded within a member’s profile, our system is notified.
Flags when a series of answers are identical - for example, a respondent selects the same point on a ten-point scale over 5 questions in a row.
When a respondent answers a trip question incorrectly. For example: “To ensure you’re paying attention, please select the number ‘3’ below”.
Adds encouraging messages throughout the survey. For example: “Thanks for your answers so far, only a little further to the finish line!”
