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2-in-3 Aussie SMB owners struggle in first quarter of 2025, but confidence is high despite government, economic and technological uncertainty

3 April, 2025 | 
Pureprofile 

Originally published: Medianet, 2 April 2025

VistaPrint has today released the findings from its 2025 SMB Report revealing that over 2-in-3 (65%) SMB owners have struggled in the first quarter of 2025, but the outlook looks positive with half of SMBs (50%) describing their current feeling as optimistic, positive, excited, or uplifted.  

There are plenty of political, economic and technological shifts happening that SMBs are having to navigate. SMB owners are particularly worried about inflation (43%) and a potential recession (38%), and as many as 2-in-5 (39%) say AI has made it significantly (9%) or somewhat (30%) harder to stand out.   

This research was produced by Vista Australia, based on an online study conducted by Pureprofile with n = 500 Australian Small and Medium Business owners. The sample was designed to be nationally representative on age, gender, and location. This research was conducted in March 2025.  

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