Pureprofile Australia Pty Ltd ACN 093 819 713 (“Pureprofile”, “we”, “us” or “our”) owns and operates a proprietary platform (the “Pureprofile Platform”), including access to survey panels and panellists via supporting applications, to facilitate tailored market research and insights (the “Service”). In these Terms, “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with Pureprofile Australia Pty Ltd, and “Business Day” means a day other than a Saturday, Sunday or public holiday in New South Wales, Australia. The Service allows business customers (“you” or “your”) to purchase survey samples and utilise various Pureprofile applications and tools, including Datarubico Insights Creator, Datarubico Audience Access, Demand API and various AI tools (the “Pureprofile Tools”). Your access to and use of the Service and the Pureprofile Tools is governed by these Terms of Service (the “Terms”) and, if applicable, certain product-specific terms (the “Product-Specific Terms”). Our Privacy Policy explains how we deal with personal information that we collect from you in the course of your access to and use of the Service and the Pureprofile Tools. Our Data Processing Agreement sets out further terms with regard to data protection matters (“DPA”). Collectively, the Terms, the DPA, the Product-Specific Terms and any applicable work order (each, a “Work Order”) constitute the agreement between us and you (the “Agreement”).
If you have any questions regarding these Terms, the Service or your dealings with Pureprofile, please contact us via our website or if you are a Managed Services (as defined in the Product-Specific Terms) customer, you may speak to your Pureprofile representative.
The Product-Specific Terms may also apply to your access and use of the Pureprofile Tools.
Such additional terms and conditions are available [here] and where applicable, shall be incorporated into and form part of these Terms whenever you access or use the specific Pureprofile Tool to which they relate.
If there is any conflict or inconsistency between the Product-Specific Terms and any other part of these Terms, the Product-Specific Terms shall prevail.
Subject to your compliance with this Agreement, we grant you a limited, non-exclusive right to access and use the Service and the relevant Pureprofile Tool(s) in the applicable Work Order for the duration of the Agreement solely for your internal business purposes. Except as expressly permitted by the Agreement, or as may be permitted by any applicable law which is incapable of exclusion by agreement, you must refrain from doing any of the following:
licensing, sub-licensing, selling, re-selling, distributing or otherwise commercially exploiting the whole, or any part of the Service or the Pureprofile Tools;
modifying, copying, reproducing, publishing, transmitting, distributing or making derivative works based on the whole, or any part of the Pureprofile Platform or the Pureprofile Tools;
reverse engineering, decompiling or otherwise reducing to human-readable form all or any part of the Pureprofile Platform or the Pureprofile Tools;
accessing all or any part of the Service or the Pureprofile Tools to build a competitive product or service;
attempting to do any of the foregoing, or permit or assist any other person to do, or to attempt to do, any of the foregoing; or
introducing, or permitting the introduction of any virus or vulnerability into the Service or Pureprofile’s network and information systems.
From time to time, we may update the Service, including to resolve bugs, install patches, improve functionality, incorporate new features, provide new releases or make corrections. Whilst we will use reasonable endeavours to ensure that any updates to the Service will result in limited downtime, we do not guarantee that any such updates will not result in temporary downtime to the Service.
We reserve the right to change, modify or disable the Pureprofile Tools or any features of the Pureprofile Tools at any time.
Where such change, modification or disabling results in a material adverse change or degradation to the Service, we will use reasonable endeavours to provide you with at least thirty (30) days’ notice unless we are unable to do so, or it would be unreasonable to do so, due to circumstances beyond our reasonable control, including changes required to meet legal or regulatory requirements, to address security issues, or to ensure the technical integrity or availability of the Service.
Whilst we endeavour to make the Service available to you on a continuous basis, we make no representations or guarantee that the Service, any feature of the Service or the Pureprofile Tools will always be available or available for a specified amount of time each month.
The Service may be affected by reasons outside our control, including incompatible devices, poor internet connectivity or other external factors affecting performance of the Service.
While we undertake reasonable endeavours to ensure the Service functions properly and with limited downtime, we do not provide any service levels, warranties or guarantees in relation to the availability or reliability of the Service.
For the purposes of this Agreement, prohibited content is defined as any material that is unlawful, defamatory, threatening, harassing, invasive of a person’s privacy, abusive, obscene, harmful, discriminatory or otherwise prohibited by law (“Prohibited Content”). In accessing and using the Service, you must not:
Without prejudice to any other right or remedy available to us, we may immediately terminate your access to and use of the Service, and without liability to you, where:
If we waive, in whole or part, any rights available to us under this Agreement on one occasion, this does not mean that those rights will automatically be waived on any other occasion.
These Terms, the DPA, the Product-Specific Terms and any Work Orders contain the entire agreement between us and you in relation to the subject matter of the Agreement and supersede any prior agreements, arrangements or understandings between Pureprofile and you in relation to the Service or the Pureprofile Tools.
Download the PDF version here.
1 September 2026