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WHO WE ARE

Global insights. Endless possibilities.

Our vision is to deliver more value from the world’s information, allowing deeper connections between organisations and their audiences. Our mission is to reward people for sharing their thoughts, opinions and behaviours and to provide valuable, actionable insights to businesses for better decision-making.

Pureprofile company overview
COMPANY OVERVIEW

We deliver more value from the world’s information

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients. For more information, including the current share price and trading history, visit the ASX website.

Pureprofile company overview

Pureprofile 1H FY2023 Investor Briefing Webinar

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OUR ADVANTAGE

Humans aren’t one dimensional, they’re complex.

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog everyday

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from
The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Who Phoebe is, and what she thinks and does, is invaluable to brands

Volvo logo

Prime candidate for high-end hybrid cars

Medibank logo

Interested in ethical health insurance products

NSW logo

Climate change is the biggest issue that influences her vote

Barnardos logo
Ideal target for Christmas
donor acquisition activity

Pureprofile 1H FY2023 Investor Briefing Webinar

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SHAREHOLDER ENQUIRIES

Enquire with us

Automic Pty Ltd
hello@automic.com.au
1300 288 664 (within Australia)
+61 (0) 2 9698 5414
Level 5, 126 Phillip Street, Sydney NSW 2000

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