Connecting businesses to more of the people that matter

Capture declared data & insights

Our deep, perpetual profiling helps businesses identify, engage and understand more of your consumers

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For marketers

Enable personalised, data-driven marketing with rich consumer insights. Achieve higher engagement and ROI.

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For researchers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences.

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For publishers

Understand your readers’ interests and intentions, to drive higher engagement and increase advertising yield.

Consumer Research Panel

Faster, genuine responses

Access rich insights from our deeply-engaged consumer research panel. Uncover attitudes, behaviours, values, and interests with declared data.

A next-generation data and insights solution

Put customers at the centre of your business with our Customer Insights Platform. Centralise your data, engage your digital community, and action crucial insights in real-time.

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Digital media buying platform

Optimised media strategies

Reach more of the customers that matter with Pureprofile’s programmatic digital advertising solutions. Expand your reach and engage audiences with personalised and relevant content.

Values-based insights

Learn about the motivations behind consumer behaviour. Pureprofile’s partnership with The University of Western Australia and the Australian Research Council uncovers what people value and how this relates to the way in which they spend their time and money.

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Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Brands that love us

"The quality of data is consistently high when working with Pureprofile and they are often willing to go the extra distance to bring projects in at a budget that works for both parties."
Alex Brown, Heawood Research
Our data needs were very complex and the Pureprofile team were quick to understand our needs. It was very impressive! We changed direction several times during the data collection process and our Pureprofile team were accommodating and supportive. They are always quick to respond to requests with high-quality information. When we needed to talk (rather than email) it was easy to set up. We now have great data thanks to the professionals at Pureprofile.
University of Sydney
“We were excited to trial out a programmatic advertising campaign in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”
Karla Eggelton, Director of Sales and Marketing - Cook Islands
"The Pureprofile team is an absolute joy to work with - they set a true standard for customer service in our industry. Our retargeting campaigns have allowed us to reach a whole new audience for the GRIT Report and the IIeX event series. "
Colleen Kennedy - GreenBook
"Pureprofile has always been professional, responsive and effective at meeting our research needs. Our studies are sometimes simple, but more often complicated. We have worked with Pureprofile for more than 10 years and are happy recommend them as a research partner. "
Julie Lee - The University of Western Australia - Centre of Human and Cultural Values
“Over the past few years we’ve been working very closely with Pureprofile to leverage their technology to deliver reliable research solutions. Allowing us to develop more efficient surveys with connected insights, ultimately providing more engaging surveys for respondents and deeper insights for our clients. We truly appreciate the service and effort they put into the relationship and consider them a valued partner.”
Gina Lagos, Head of Quantitative Research - Galkal

The personalisation paradox: Transforming consumer perceptions with declared data

Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly refe...
09 August, 2019 Blog Feature Insights Marketers Publishers Researchers
Why privacy and declared data are the perfect partnership

At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their ...
26 July, 2019 Blog Feature Insights Marketers Publishers Researchers
Media consumption in Australia: Generational behaviour and what that means for your business

We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population over the age of six will be online*. In order for businesses to ...
09 July, 2019 Blog Feature Insights Marketers Researchers

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