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Australia & New Zealand
Commerce & Discovery
Report 2026

Explore how shoppers discover, research & buy in today’s retail landscape

Download now

Australia's Under-16s Social Media Ban Report: Wave 2

Explore what's changed for families, schools and young Australians six months into the ban

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Our commitment to
data quality

Confident decision-making can only be based on real people and accurate data

Discover the Pureprofile data difference

Client stories: Kickstand

Using insights to shape strategy and drive long-term brand growth

Find out how Pureprofile data added value

Introducing…

Datarubico logo
Self-serve solutions for end-to-end insights generation or sample only

Find out more at datarubico.com

Electric Vehicles in
Australia Report 2026

Get deeper insights into EV adoption, attitudes and barriers in today's global landscape

Download now
Next story​

Australia & New Zealand
Commerce & Discovery
Report 2026

Explore how shoppers discover, research & buy in today’s retail landscape

Download now

Australia's Under-16s Social Media Ban Report: Wave 2

Explore what's changed for families, schools and young Australians six months into the ban

Download now

Our commitment to
data quality

Confident decision-making can only be based on real people and accurate data

Discover the Pureprofile data difference

Client stories: Kickstand

Using insights to shape strategy and drive long-term brand growth

Find out how Pureprofile data added value

Introducing…

Datarubico logo
Self-serve solutions for end-to-end insights generation or sample only

Find out more at datarubico.com

Electric Vehicles in
Australia Report 2026

Get deeper insights into EV adoption, attitudes and barriers in today's global landscape

Download now
Next story​
WHAT WE DO

We combine first-party data with cutting-edge technology to power your business into the future

Global consumer panel

Why guess when you can ask? Our global research platform gives you direct access to millions of consumers, at the touch of a button.

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Research technology solutions

With real-time data and in-depth market insights, our ResTech solutions empower businesses to base every decision on real human behaviour.

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WHY PUREPROFILE?

Humans aren’t one dimensional, they’re complex

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

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OUR SOLUTIONS

We provide industry-leading research solutions and services

01

Research services

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02

Reporting & analytics

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03

Brand health

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OUR CLIENTS

We work with the world’s best companies

LSE logo

LSE logo

Flight Centre logo

Flight Centre logo

JCDecaux logo

JCDecaux logo

KPMG logo

KPMG logo

Medibank logo

Medibank logo

TTF Australia logo

TTF Australia logo

EMX logo

EMX logo

ADMA logo

ADMA logo

Newscorp logo

Newscorp logo

Burke logo

Burke logo

Keyhole logo

Keyhole logo

Openpay logo

Openpay logo

Quantum Market Research Logo

Quantum Market Research Logo

Fonterra logo

Fonterra logo

Fiftyfive5 logo

Fiftyfive5 logo

Hall & Partners logo

Hall & Partners logo

Vision One logo

Vision One logo

MRC logo

MRC logo

Kindness.org logo

Kindness.org logo

IDG Consulting logo

IDG Consulting logo

ESCP logo

ESCP logo

Sky betting & gaming logo

Sky betting & gaming logo

Learn more
and the winner is ... Pureprofile!

We're proud and honoured to have been named the 2025 Research Partner of the Year by The Research Society

Research Partner of the Year 2025

Testimonials

This is what our clients have to say about us

“This project required tight turnarounds. I appreciated the teams diligence in pushing sample into this survey over a few short days. Thanks team!“
MamamiaResearch and Insights Manager
“Fast and trusted. I know I can rely on your team.”
Mark VincentInsight Engine
“I received all the support I needed during the process. As my project is quite complex, it has many requirements. In addition, due to COVID-19, there was lots of delay. However, the process was smooth and problem-free.“
Lucy GavensUniversity of Sheffield
“The Pureprofile team is an absolute joy to work with - they set a true standard for customer service in our industry. Our retargeting campaigns have allowed us to reach a whole new audience for the GRIT Report and the IIeX event series.“
Colleen KennedyGreenBook
“Really easy, great process with very helpful feedback throughout.”
Ines ObermairSouthern Cross Austero
“Pureprofile has always been professional, responsive and effective at meeting our research needs. Our studies are sometimes simple, but more often complicated. We have worked with Pureprofile for more than 10 years and are happy to recommend them as a research partner.“
Julie LeeThe University of Western Australia - Centre of Human and Cultural Values
“It was a tough scope – the Pureprofile team were very patient and persistent”
Ben MacTiernanBain and Company
“I would absolutely use Pureprofile again – thanks so much for being affordable, easy to work with, and full of great help and advice.”
Kelly MacguireSpotcap
“Pureprofile are a great panel to work with. Easy to use. Good communication. Timely responses. I enjoy the ongoing relationship we have with them.“
Nichola QuailFresh Focus
“Very personalised service. Quick and knowledgeable response to inquiries. Very professional but also very caring to specific needs of the research.“
Camilo BaronaUniversity of Melbourne
“It was easy to work with Pureprofile and the team were very responsive to any questions I had throughout the process.“
Clare FernandoAccurace
“Your team are very helpful and accommodating, easy to talk to and obviously keen to deliver the best they can.“
Samantha RobertsClick Research
“Over the past few years we’ve been working very closely with Pureprofile to leverage their technology to deliver reliable research solutions. Allowing us to develop more efficient surveys with connected insights, ultimately providing more engaging surveys for respondents and deeper insights for our clients. We truly appreciate the service and effort they put into the relationship and consider them a valued partner.”
Gina Lagos Head of Quantitative Research - Galkal
“The team were very quick and communicated exactly what they needed from me and the fieldwork was completed in under 24 hours!“
Melanie HelmyPOD Research & Strategy
“The Pureprofile team have been my first choice of data collection providers for many years. I have undertaken a large number of complex projects and they have always been able to work with us to solve problems and complete the project to an excellent standard.“
Tim Mazzarol University of Western Australia
“Great customer service and communication, and fast turnaround. Keep up the great work! Your survey templates look great too!“
Carol NguyenBastion Insights
“Excellent service and lovely to deal with. The sample was good quality, the client was happy, so I was happy too.“
Gail ThomsonReflections Research
“Prompt response and actions to our requests. The team who assisted were very considerate, reasonable and professional as well. It's been an awesome experience!“
Michelle BernardoABN Impact Inc.
“Very impressed and happy as a new client to Pureprofile. We have already put forward your services to another couple of clients for future projects.

Looking forward to an ongoing relationship with Pureprofile :)“
Stephen LukeRevium
“Thanks to the amazing project management and scripting teams for facilitating our numerous last minute changes and being flexible with timings on launching the client sample survey. A pleasure to work with you all as always :)“
Chris MasonNature Research
“We really enjoyed having you on board at a crucial point in our project, terrific level of service!“
Roxanne ArmstrongDepartment of the Prime Minister and Cabinet
“It has been a pleasurable experience working with you, I always receive excellent communication from the team, forward thinking, and a highly knowledgeable approach to programming and fieldwork which makes our lives so much easier!”
Samantha SmithForethought
“You guys are quick, motivated and totally on the ball. It's a pleasure to work with you and I will work with you again next year if I am still in charge of this project. If I'm not, I will highly recommend your services to my successor.“
David McKeownPalliative Care Australia
“We were excited to trial out a programmatic advertising campaign in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”
Karla EggeltonDirector of Sales and Marketing - Cook Islands
“The entire Pureprofile team were amazing! We had very quick turnarounds for this project and the team were so fast and on it. I loved the experience and look forward to working with the team again on another project soon!”
Meghan WeinewuthEleven PR
"I needed my project done in such a short amount of time and the project manager understood the importance of getting it done before a particular date. This was done efficiently and the quotas were spot on. Amazing service - went over and beyond."
Daphne LabourLonergan Research
"Pureprofile has been a dependable research partner: We’ve found the team to be true to their word, deliver on time and to a great standard. The project management team is highly responsive and at hand to track the progress of our study every step of the way. We have been delighted by Pureprofile’s attention to detail and the team’s determination to set our research up for success. "
Christin MeyESCP Business School Berlin
"The Pureprofile team provides great communication and the service we receive is excellent. Their rapid project turnaround is highly valued, making them our preferred choice for our research needs. We look forward to continuing our partnership in further collaborations."
Phil AndersonPerception A
"This was a crazy fast turn around study that you guys absolutely nailed! We are so appreciative of all your help and support on this one!"
Song Adamedes-SchmidStarburst Insights
"Service makes all the difference, and the swift, straightforward and friendly approach of the whole Pureprofile team makes for a great client experience. No wonder this is my preferred panel provider."
Jerry BerowneFresh Forward
"The project management team was always on top of the needs for this study, and Pureprofile outperformed the other sample supplier that shared this project. The Pureprofile team consistently give me what I need to finish studies on time and on budget."
Hiram McLaughlinRadius
"We’ve collaborated with the Pureprofile team over several years now and continue to return as they’ve proven to be the best. Not only do they beat other suppliers in terms of panel quality, but they also provide a highly professional service with invaluable advice, all while delivering excellent value for money. The Pureprofile team's responsiveness and extensive knowledge are truly commendable."
Paul van Schaik, PhDProfessor of Psychology, Teesside University

LATEST NEWS AND INSIGHTS

Read our latest news, insights, case studies and trends reports

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In the news

Australia trails Singapore on AI maturity, study finds

Originally published: Information & Data Manager, 02 July 2026 Australian organisations are delegating decision-making to AI systems faster than their governance frameworks can support, with half of C-suite leaders prepared

16 July, 2026
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