Connecting businesses to more of the people that matter

Capture declared data & insights

Our deep, perpetual profiling helps businesses identify, engage and understand more of your consumers

For marketers

Enable personalised, data-driven marketing with rich consumer insights. Achieve higher engagement and ROI.

For researchers

Access hard-to-reach, highly-engaged consumer segments for deeper insight into attitudes and preferences.

For publishers

Understand your readers’ interests and intentions, to drive higher engagement and increase advertising yield.

Faster, genuine responses

Access rich insights from our deeply-engaged consumer research panel. Uncover attitudes, behaviours, values, and interests with declared data.

A next-generation data and insights solution

Put customers at the centre of your business with our Customer Insights Platform. Centralise your data, engage your digital community, and action crucial insights in real-time.

Optimised media strategies

Reach more of the customers that matter with Pureprofile’s programmatic digital advertising solutions. Expand your reach and engage audiences with personalised and relevant content.

Values-based insights

Learn about the motivations behind consumer behaviour. Pureprofile’s partnership with The University of Western Australia and the Australian Research Council uncovers what people value and how this relates to the way in which they spend their time and money.

Put customers at the centre of your business
Learn more about our Customer Insights Platform
A next-generation data and insights solution

Brands that love us

“We were excited to trial out a programmatic advertising campaign in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”
Karla Eggelton, Director of Sales and Marketing - Cook Islands
"The Pureprofile team is an absolute joy to work with - they set a true standard for customer service in our industry. Our retargeting campaigns have allowed us to reach a whole new audience for the GRIT Report and the IIeX event series. "
Colleen Kennedy - GreenBook
"Pureprofile has always been professional, responsive and effective at meeting our research needs. Our studies are sometimes simple, but more often complicated. We have worked with Pureprofile for more than 10 years and are happy recommend them as a research partner. "
Julie Lee - The University of Western Australia - Centre of Human and Cultural Values
“Over the past few years we’ve been working very closely with Pureprofile to leverage their technology to deliver reliable research solutions. Allowing us to develop more efficient surveys with connected insights, ultimately providing more engaging surveys for respondents and deeper insights for our clients. We truly appreciate the service and effort they put into the relationship and consider them a valued partner.”
Gina Lagos, Head of Quantitative Research - Galkal

How strategic businesses use technology to leverage consumer insights
In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information....
29 March, 2019 Blog Feature Marketers Publishers
VIDEO: Nic Jones speaks about the issue of live video streaming (ABC NEWS)
In wake of the recent terror attack in New Zealand, Nic Jones discusses the impact of live video streaming and whether the publishing and sharing violent or graphic content can be controlled....
28 March, 2019 Feature News Coverage
Research news live: Why Australians exercise and the price of keeping fit Study reveals behaviours, habits and motivations behind exercise
Study reveals behaviours, habits and motivations behind exercise. Originally published: Research news live, 26 March 2019 SYDNEY, MARCH 26, 2019: Millennials are spending an average of $1020 per year ...
26 March, 2019 Feature News Coverage

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