Originally published: Research News Live, 12 October 2021
Pureprofile Limited (ASX: PPL) has today announced the rollout of its Audience Intelligence product to the retail and fast food industries. Harnessing the power of research technology to provide rapid insights on consumer behaviour, Audience Intelligence gives retailers and restaurateurs unrivalled access to market analysis and competitor spending trends in real-time.
Based on first-party transactional data not available anywhere else in the market, Audience Intelligence will empower users to examine demographic and geographical data faster than ever before. The technology has already made waves in Australia’s food delivery industry.
In a highly competitive and changeable market, it is crucial for marketers to continuously locate and understand the spending trends of consumer groups across multiple product categories. Marketers who leverage the power of consumer trend data instantly have a competitive advantage in reaching their audience and expanding market share.
