[location-weather id="7878"]

TikTok teaches Kiwi youth more about money than school

20 October, 2021 | 
Pureprofile 

Originally published: Scoop NZ, 19 October 2021

Young Kiwis are getting more information on personal finance from social media sites such as TikTok than they do from school.
New independent research from BetterSaver surveyed 16-24-year-olds to better understand their knowledge when it comes to financial literacy.
A whopping 90% of youth think that school should teach them more about personal finance and money management. Nearly 40% also want to learn more about money and finances, but don’t know where to start.
Pureprofile conducted a representative survey of 204 young New Zealanders between the ages of 16-24. The survey was conducted from 30 July – 3 August 2021 to better understand how young adults think about personal finance and their financial literacy.
Read the full article >

Continue Exploring

More data, insights and media from the experts

Business people in meeting.
In the news

Advice clients demanding broader direct investment access

Originally published: PA Adviser, 16 April 2025 Financial advice clients increasingly want access to direct investments in ETFs, investment trusts, equities, bonds and AIM shares, according to research from Rathbones

Pureprofile is a Quirk's Top Company 2025
Blog

Pureprofile named a Top B2B research company

Pureprofile has been named one of Quirk’s Magazine’s Top 24 Companies specialising in B2B research, as featured in the March/April edition. This recognition solidifies our position as a top B2B

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports