Purprofile Ltd, Australia’s leading profile marketing and insights company, has entered into a commercial agreement with consumer reviews publisher ProductReview.com.au Pty Limited.
The revenue-sharing agreement provides Pureprofile with access to ProductReview.com.au’s large and growing source of user data, spanning more than 4 million monthly visitors and more than 9 million monthly pageviews.
Since it launched in 2003, ProductReview.com.au has established itself as the leading consumer review site in Australia, with more than 350,000 registered members, contributing more than 450,000 reviews to the site to date. It consistently ranks at the top of web searches for product reviews across all sectors, gathering comprehensive intent data and reviews across high-value consumer segments – including automotive, insurance, electronics, appliances and telecommunications.
The agreement allows Pureprofile to extend its consumer profiling capabilities using ProductReview.com.au’s purchase intent data, gathered from user behaviour across different product categories.
Pureprofile will use this data to create valuable consumer segments, which brands can target to deliver more effective marketing campaigns via Pureprofile’s programmatic media trading business.
While the partnership will provide consumers with more relevant advertising, Pureprofile also intends to work with ProductReview.com.au to deliver innovative new user insights. The Company is strongly aligned with ProductReview.com.au’s consumer focus to help people make better purchase decisions by accessing reviews of specific products, which is a key part of the purchase journey.
Pureprofile CEO Paul Chan says:
“This alliance with Product Review.com.au supports Pureprofile’s goals of delivering far more targeted & relevant advertising in addition to our deep commitment to the consumer experience.”
“This partnership aligns perfectly with our business strategy of enriching and monetising profiles, while working with publishers to increase yields and offer advertisers more effective ways to target consumers based on their purchase intentions”
Michael Doubinski, Director of ProductReview.com.au, says:
“We are pleased to partner with Pureprofile and to collaborate in creation of a unique intent-driven profile targeting proposition for their clients as well as to better commercialise our own ad inventory.”
“We are also looking at unlocking some other strategic avenues between the two companies.”
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