Pureprofile Limited (ASX: PPL or the Company) is pleased to announce it has been appointed by News Corp to help collect self-declared data from consumers for the NewsIQ offering in the United States, with the potential to expand to other markets.
NewsIQ is News Corp’s new advertising solution in the United States, integrating its collective first-party data, premium media properties and data science tools into one offering, creating an advertising experience that provides a more personalised and meaningful connection with consumers.
News Corp brands and properties currently participating in the NewsIQ initiative include The Wall Street Journal, Barron’s, realtor.com®, MarketWatch, New York Post, and HarperCollins Publishers amongst others. The readership comprises an audience that includes business leaders, entrepreneurs, in-market home buyers, high net worth individuals, luxury shoppers and millennials.
Under the agreement, Pureprofile will implement its proprietary platform solution to help News Corp generate data directly from its audience by asking them questions at scale as they browse content. This panel and NewsCorp’s first-party data will be a key component in expanding the NewsIQ product suite.
Pureprofile CEO, Nic Jones, said, “This is a significant milestone in our partnership with News Corp. We have been working closely together in Australia for a few years and to see this work further validated by expanding the relationship to the US is very exciting. We look forward to the opportunity to work with the rest of News Corp’s digital assets both within the US and globally.”
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