Values are motivational goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally think that what is important to us, should be important to everyone else. But this is not the case. In fact, and fortunately for our society, people differ widely in terms of their value priorities.
Download the full report to learn about:
- 11 basic human values
- The psychological nature of values
- How value priorities differ among social categories, such as: gender, family situation, education level, religiosity and age
- How values relate to the way in which people spend their money
Overall, the findings clearly show that values influence how Australians spend their time and money. This report provides an understanding of the important role values play in people’s lives.
