As we emerge from a prolonged period of economic and social disruption, what does it mean to be an Australian in this new era?

The global events of recent years have shaped who we are and how we live in ways we couldn’t have predicted; from our living arrangements, to where we travel, to how we receive medical care – these fundamental changes will continue to be felt well into the future.

Pureprofile partnered with the Insights Exchange to provide an in-depth understanding of these key demographic and behavioural shifts. Based on a nationally representative sample of 1,638 Australians, this report provides critical insights into the emerging trends that will shape the new Australia.