Due to increased consumer anxiety around the rising cost of living, the Australian retail sector has seen major shifts in shopper attitudes both online and offline.

In conjunction with these economic pressures, the pandemic has changed retail habits for good, speeding up the adoption of ecommerce for brands and consumers. Despite this, many shoppers still desire to shop in-store, requiring marketers to provide a seamless omnichannel shopping experience. 

Pureprofile and IAB Australia have partnered for a second consecutive year to provide crucial insights into the current state of ecommerce in Australia.