[location-weather id="7878"]

67% of Aussie consumers shop online for convenience

6 September, 2023 | 
Pureprofile 

Originally published: SmartCompany, 06 September 2023

More than half of Australian consumers say convenience is still the number one reason they spend their money online, with a new report finding that consumer online retail spending has stabilised in Australia following significant growth in peak pandemic years.

The IAB (Interactive Advertising Bureau) Australia and Pureprofile released the Australian E-commerce Report 2023 on Tuesday, which found that 67% of consumers cited convenience as the top reason for purchasing online.

However, the report also found Aussie consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons in order to minimise unexpected price increases when they shop online.

Read the full article >

Continue Exploring

More data, insights and media from the experts

In the news

IT team research reveals cost of fixing human errors

Originally published: Australian Cyber Security Magazine, 7 March 2025 New research released this week by Tanium highlights the need for automation to mitigate human error, improve security, and reduce burnout. The

Group of women standing together
Infographic

International Women’s Day: Closing the gender gap

Discussions around gender equality take center stage every International Women’s Day, providing an opportunity to recognise advancements and highlight areas where change is still needed. Our latest insights explore the

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports