SYDNEY, 3 July 2025: Global data and insights company Pureprofile Limited (ASX: PPL) has today introduced Conversational AI, powered by inca, a chatbot-based survey format designed to transform respondent engagement and analyse open-ended data at scale.
Securing high levels of respondent engagement and detail through traditional open-ended questions can be a challenge. Whereas face-to-face interviews offer richer insights, researchers are often limited by time, cost, and scalability.
Conversational AI offers a chat-style interface with multilingual capabilities to capture thoughtful, detailed, open-ended responses that can be transformed into clear, actionable insights for smarter, faster decisions at a global scale.
The tool uses advanced Natural Language Processing (NLP), intelligent probing, and digital projective techniques to drive natural conversations and draw out meaningful, in-depth responses, without causing fatigue. Additionally, it makes closed-ended questions more engaging through visual formats, such as custom images and emoticons, supported by advanced logic and routing. Deep-dive tools also help quantify the appeal of different types of concepts and creative content, helping reveal the ‘why’ behind the responses.
AI-driven analysis, such as summarisation of open-ended responses and AI-coding, facilitates faster speed-to-insight and delivers clear findings for confident decision-making. These include data visualisations such as word clouds and sentiment mapping that researchers can access through a real-time, automated dashboard.
Sugu Supramaniam, Product Director at Pureprofile said: “Rich insights start with real engagement, and that’s something researchers, strategists, and CX professionals are under increasing pressure to deliver. As expectations grow for faster, more nuanced insights, there’s a real need for tools that can unlock depth without slowing down the process.
“This is about reimagining how we capture insight for a new era of research: smarter, faster, tech-driven and human-focused. Our Conversational AI solution mimics a genuine conversation with follow-up questions, probes for more depth in a natural, intuitive way, and helps participants feel heard. It empowers researchers to gather more meaningful input, without compromising scale, speed, or rigour. In a time when every decision needs to be both fast and informed, this tool offers a way to surface the richness of qualitative insight with the efficiency of quantitative methods.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Beroze Dubash for Pureprofile
[email protected]
+61 403 402 228
