Originally published: AdNews, 15 September 2020
ASX-listed martech Pureprofile is re-launching its media business as Pure.amplify, to be headed by Tasneem Ali.
Pure.amplify will leverage its position as the only media company to be part of a global data and insights business.
“We are delighted to add Pure.amplify to the Pureprofile family; a business that is set to put the personal into the programmatic and get to the heart of brand identity,” says Martin Filz, who took over as CEO in July.
