Originally published: AdNews, 12 October 2021
ASX-listed martech Pureprofile announced the rollout of its Audience Intelligence product to the retail and fast food industries.
The platform gives retailers and restauranteurs access to market analysis and competitor spending trends in real-time.
Audience Intelligence is based on first-party transactional data not available elsewhere in the market, including demographic and geographical data.
Pureprofile CEO Martin Filz: “We are delighted to bring Audience Intelligence to the retail and fast food markets as it responds to industry changes due to the impact of COVID-19.
“We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food. It is more important than ever for these sectors to have a complete understanding of their respective markets. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren’t left behind.”
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