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AI assistant tech increasingly popular in Australia

14 February, 2022 | 
Pureprofile 

Originally published: Security Brief Australia, 10 February 2022

Almost a third of Australians think that voice assistants are more efficient at resolving enquiries than SMS or email. This is according to a new survey from Curious Thing, a voice AI communication platform, administered by Pureprofile.

The survey shows Australian consumers are increasingly open to businesses using voice AI assistants in their communications, as long as there is transparency ahead of time, the AI assistant resembles a human voice and there is the option to speak to a human if required.

The survey sampled 1000 Australians over the age of 18 years old and found 32% of respondents believe that an AI assistant can resolve their enquiries better than SMS or email, suggesting that Australians are increasingly comfortable dealing with AI assistants to address their needs.

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